HK Stock Market Move | CHICMAX(02145) rose more than 6% in the afternoon, with an expected annual net profit growth of at least 62% compared to last year to surpass 750 million yuan.

CHICMAX (02145) rose more than 6% in the afternoon, rising 5.75% as of the time of publication, to HK $38.65, with a turnover of HK $99.3847 million. In terms of news, CHICMAX previously announced that it is expected to have a revenue of approximately RMB 6.7 billion to RMB 6.9 billion in 2024, an increase of about 59.9% to 64.7% year-on-year; net profit is expected to be approximately RMB 750 million to RMB 810 million, an increase of about 62.4% to 75.4% year-on-year. The performance growth is mainly due to a significant increase in revenue from the group's scientifically anti-aging skin care brand Han Shu and Chinese baby and children's functional skin care brand. Huatai issued a research report stating that it is estimated that the company's revenue will slightly decrease sequentially in the second half of 2024, but the profit margin is between 10-13% (11% in the first half of the year), and the profitability remains strong despite a significant reduction in subsidies and a significant increase in the proportion of self-broadcasting in the advertising spending in 2024. The company actively adjusted its sales structure in January-February 2025, with a higher profit margin self-operation (self-broadcast + product card) accounting for 90%, and the bank expects a profit margin of over 10%; the profit margin of Douyin channel is expected to continue to recover.