HK Stock Market Move | MAO GEPING(01318) hit a record high of over 14% and officially joined the Hong Kong stock connect today. The company is in a rapid growth phase in terms of brand momentum.

MAO GEPING (01318) surged over 14%, reaching a 10.26% increase at the time of writing, trading at 94.05 Hong Kong dollars, with a turnover of 4.17 billion Hong Kong dollars. On the news front, according to announcements from the Shanghai Stock Exchange and the Shenzhen Stock Exchange, MAO GEPING has officially been included in the Hong Kong stock connect, effective from March 10, 2025. China Securities Co., Ltd. pointed out that as a local brand with high brand power in the scarce optional consumption sector, combined with outstanding profitability and scarcity as an investment target, inclusion in the stock connect is expected to further open up funding channels. Huatai believes that MAO GEPING is in a rapid growth phase of brand potential, and is optimistic about the company's scarce brand value, product category structure, channel endowment, and future growth potential. In the short term, the company's high-frequency data is impressive, laying a strong foundation for the fundamentals, and on March 10, the company is expected to be included in the Hong Kong stock connect target, with improved liquidity expected; in the medium to long term, expanding into categories such as perfume/creating a multi-brand matrix is also expected to bring a new growth curve. It is worth mentioning that, according to reports, MAO GEPING recently filed for 13 perfume products, marking its first foray into the perfume category. The official website shows that MAO GEPING has launched the "Chinese Charm Perfume" series, including 3 limited edition products themed around iris, peony, and rose, priced at 1280 yuan/110 ml each.