HK Stock Market Move | BLOKS(00325) rose over 4% with extensive growth prospects in character-based toy combinations. The company has advantages in IP operation and channels.

BLOKS (00325) rose by more than 4%, reaching a 4.63% increase at the time of writing, to HKD 94.95, with a turnover of HKD 95.81 million. On the news front, China International Capital Corporation (CICC) released a research report stating that BLOKS has been given an "outperform industry" rating with a target price of HKD 105. The bank is optimistic about the broad growth opportunities for building block role-playing toys in the global market, as well as the product development, IP operation, and channel advantages that BLOKS has already built. Tianfeng believes that the future growth of the company will mainly depend on product IP and channels. In terms of product IP, the company has a rich SKU of self-owned IP products with high profit margins and great potential for the future, and products in cooperation with IPs such as Hello Kitty effectively expand the female audience and open up the imagination space of the female market. In terms of channels, there is great potential in overseas markets. Although BLOKS' current overseas layout is still in its early stages, revenue growth is rapid, and the company is accelerating its overseas market development. It is expected to reach a turning point this year.