US Stock Market Move | iQIYI, Inc. Sponsored ADR Class A (IQ.US) rose over 3% and released the "Qiju" advertising platform to restructure the new paradigm of product and effectiveness synergy.

On Thursday, iQIYI, Inc. Sponsored ADR Class A (IQ.US) rose more than 3%, reaching $2.403. In terms of news, on March 5th, iQIYI, Inc. Sponsored ADR Class A held a large-scale advertising client conference in Xishuangbanna, Yunnan, officially launching the new upgraded advertising distribution platform "Qichu". This platform, with AI technology as its core, deeply integrates "long videos + short micro-dramas" dual-ecosystem resources, building a full-chain intelligent marketing system covering creative production, precise distribution, and optimized performance, providing advertisers with a one-stop solution for brand and performance synergy. The launch of this platform marks the strategic upgrade of iQIYI, Inc. Sponsored ADR Class A from a content platform to an intelligent marketing ecosystem service provider, exploring a new path of technology-driven and ecosystem-enabled brand performance synergy in the digital advertising industry. Wang Ruiyang, Vice President of iQIYI, Inc. Sponsored ADR Class A, stated that the Qichu platform is reshaping the "people-products-places" relationship in the advertising industry through technological iteration and ecosystem integration. In the future, it will continue to upgrade the advertising model, deepen the synergistic effect of long and short content, and strive to become the core engine for brands to achieve commercial growth. The platform currently covers key industries such as micro-dramas, e-commerce, and online services, with a technological penetration rate of 80%, and is expected to serve over 50,000 advertisers within the year.