Hong Kong Tourism Board: Launching "Hong Kong Super March Offer" and cooperating with over 1500 shops.

The Hong Kong Tourism Board announced that this month's major events in Hong Kong cover sports, trendy entertainment, and art and cultural categories. The Board will launch the "Hong Kong Super March Mega Sale" promotion activity, providing tourists and residents with information and strategies on dining, shopping, transportation, and collaborating with over 1500 merchants to offer more than 160 discounts. Cheng Dingyi, the Executive Director of the Hong Kong Tourism Board, stated that in order to provide a more perfect experience for tourists and residents to participate in the diverse events in Hong Kong, the Board will connect different events by month, festival, or event type, and strengthen promotion to introduce richer experiences. The "Hong Kong Super March Mega Sale" promotion activity will provide comprehensive strategies to extend the length of stay for tourists, stimulate consumption, and increase the benefits of events. The Hong Kong Tourism Board pointed out that they have enhanced promotions in mainland China and overseas, and will invite over 40 internet celebrities and celebrities from different countries and regions, including table tennis player Zhang Linpu and mainland singer Zhang Yuan, to personally participate and experience the events and share their experiences on social media. The Board will also set up large outdoor advertisements in major train stations and landmarks in cities such as London and Sydney to increase exposure in international markets. Furthermore, the Hong Kong Tourism Board will set up large art zones, distribute special fireworks, or stage laser projections in various events to enhance the attractiveness of the events. The ComplexCon event, which will take place at the AsiaWorld-Expo from the 21st to the 23rd of this month, will be themed around traditional Chinese mahjong culture, featuring special experiential areas on-site to recreate scenes of traditional Chinese banquets and communities playing mahjong, showcasing the connection between the daily life of Hong Kong people and mahjong culture, allowing attendees to experience the authentic Hong Kong vibes.