TONGCHENGTRAVEL(00780)implemented DeepSeek+ and dual AI technology to create a more user-friendly intelligent assistant.

On February 28th, TONGCHENGTRAVEL announced that Tongcheng Chengxins large model will be fully integrated into DeepSeek, becoming the first OTA platform to integrate with the DeepSeek large model. Tongcheng Chengxin is a tourism industry-specific model independently developed by TONGCHENGTRAVEL, which will work closely with DeepSeek in the future to provide users with professional and intelligent travel solutions. Currently, this feature has entered the internal testing phase and is expected to officially open to users in early March. Tongcheng Chengxin AI can provide users with itinerary planning, travel guides, hotel, attraction tickets, transportation, and other travel-related consultation recommendations and booking capabilities, helping users to achieve a one-stop experience from information consultation, resource retrieval, decision analysis to product booking. After integrating with DeepSeek, Tongcheng Chengxin AI will provide users with more refined and intelligent decision-making services based on DeepSeek's powerful reasoning capabilities. The wealth of cultural and tourism consumption resources and massive user data aggregated on the TONGCHENGTRAVEL platform will become an important support for the effective application of travel scenes. TONGCHENGTRAVEL will enable the DeepSeek version of the large model Chengxin, which is currently in the testing phase. TONGCHENGTRAVEL CMO Bai Zhiwei introduced that in actual applications, tourism industry-specific large models face challenges such as demand fuzziness and service tailoring. Relying on the platform's hundreds of millions of user behavior data and comprehensive cultural and tourism resources, Tongcheng Chengxin has completed industry-specific training, which can create a shortcut for users' personalized intent and platform cultural and tourism resources. DeepSeek, with its powerful reasoning capabilities, achieves high-precision answer generation, and the combination of the two is expected to break through the ceiling of traditional travel consumption recommendation accuracy. In the future, with further deep integration with DeepSeek, Tongcheng Chengxin will continue to provide users with more precise travel solutions, further optimizing the platform's cultural and tourism consumption experience. Through interaction accumulation, users can "raise" Chengxin as a travel assistant who understands their travel preferences and habits, owning their own exclusive travel planner at zero cost. In the application of large models in the cultural and tourism industry, TONGCHENGTRAVEL has always been a pioneer in the industry. On the user side, TONGCHENGTRAVEL leverages the Chengxin large model to provide tourists with rich intelligent travel services. In the industry chain, TONGCHENGTRAVEL has applied the technology of large models like DIGIHUMAN in the smart destination construction, which has landed in more than 20 cities including Suzhou. Additionally, AI applications have significantly improved the company's operational efficiency and intelligence level. In April 2024, TONGCHENGTRAVEL successively passed the deep synthesis algorithm record and the large model record for the Chengxin large model, becoming the first OTA enterprise in the industry to have dual records. "Chengxin" has thus become a large model product leading the cultural and tourism industry into the commercial stage. Currently, Tongcheng Chengxin has deep cooperation in AI applications with Tencent, Huawei, Baidu, OPPO, VIVO, Honor, and others.