PACIFIC ONLINE (00543) announces its expected annual net profit attributable to shareholders to be approximately 40 to 50 million yuan, turning from a loss to a profit on a year-on-year basis.

PACIFIC ONLINE (00543) announced that the Group is expected to achieve a net profit attributable to equity holders of approximately RMB 40 million to RMB 50 million for the year ending December 31, 2024, compared to a net loss of approximately RMB 32.3 million for the same period in 2023. The expected increase in net profit is mainly due to the Group's continuous cost reduction measures, resulting in reduction of expenses such as employee costs and advertising expenses.