MNSO(09896)2025 Jointly win interest consumption, focusing on opening good stores and large stores MNSO (09896) released its 2025 channel strategy.

On February 26, MNSO(09896) held a global partner conference focusing on innovative development in interest consumption and upgrading global channels. Ye Guofu, chairman and CEO of MNSO Group, said that cultural consumption and cultural expansion are the development direction of MNSO, and interest consumption is the strategic layout of MNSO. The ultimate innovation with Chinese culture as the background is leading the global development of Chinese brands and IPs. Kou Weixuan, Global Vice President and Chief Channel Development Officer of MNSO Group, announced the annual channel strategy. By 2025, MNSO will focus on building a five-tier store matrix including MINISO LAND, flagship stores, themed stores, regular stores, and pop-up stores. They will work closely with major commercial management companies nationwide to vigorously promote the strategic goal of "opening good stores and opening large stores", continuously expand high-quality stores, enhance brand influence and market competitiveness. At the conference, MNSO, along with Grandjoy Holdings Group, Hesheng Commerce, Fortune Land Development, AEON STORES, Zhuhai Wanda, Xuhui Commerce, Century Golden Source, SUNAC SERVICES, POWERLONG CM, and R&F Group, launched the 2025 channel strategy. More than a thousand industry experts, top 100 national commercial management companies, and global franchise partners attended.