New Stock News | Xingbang Interactive submitted a listing application to the Hong Kong Stock Exchange, with approximately 90% of the company's revenue from mobile games coming from casual games.

According to the disclosure of the Hong Kong Stock Exchange on February 27th, UNI-STAR INTERACTIVE HOLDING LIMITED (hereinafter referred to as "Xingbang Entertainment") submitted its application to the Main Board of the Hong Kong Stock Exchange, with CICC as its exclusive sponsor. According to the prospectus, the company is a leading mobile game company in China that integrates development, distribution, and operation capabilities. The company's vision is to promote the understanding and appreciation of Chinese culture worldwide by reshaping the landscape of the China Mobile Limited gaming industry and industrializing game development, distribution, and operation. Since its establishment, the company has achieved rapid growth and expansion. The company stands out in the industry by offering a diverse portfolio of games (including highly acclaimed games and a strong game reserve), with around 90% of its mobile game revenue coming from small games. Since 2017, the company has focused on the industrialization of mobile game development, distribution, and business operations integration in the RPG game sector. With the efficiency enhancement of AI technology, the company's overall game portfolio has achieved significant revenue growth. In 2023, the company's annual revenue was more than ten times that of 2017. In particular, through a continued focus on RPG games, the company has successfully incubated several iconic games such as "Nine Swords of Jiu Zhou" and "Heavenly Sword Love Stories". As of February 18th, there are twelve mobile games in operation, and the company plans to launch 18 game reserves by 2027, covering various genres such as RPG, card games, SIM, and SLG. With the company's strong technical capabilities, it has developed proprietary support systems that serve key functions throughout the game product lifecycle, namely the Sun Wukong System, the Divine Machine System, and the Convergence System. These systems enable the company's employees to conveniently utilize data-driven and AI-powered tools in their daily work, effectively optimizing the efficiency, quality, and effectiveness of the company's development, distribution, operation, and promotion. In terms of finances, the company's revenue for the years 2022, 2023, and the nine months ended September 30, 2024 were RMB 5.675 billion, RMB 5.327 billion, and RMB 2.095 billion respectively; during the same period, the annual profits were approximately RMB 328 million, RMB 197 million, and RMB -47.167 million. In the prospectus, Xingbang Entertainment candidly admits that the future risks it faces include: operating in a rapidly changing and developing industry, making it difficult to assess future prospects; the growth of results and revenue depends on the ability to attract new players and retain existing players; and facing fierce competition in the operating market, if unable to effectively compete with competitors, the company's player base, market share, and profitabil...