HK Stock Market Move | EAST BUY (01797) rises by over 6% again, WeChat store gift order data is impressive, Yu Minhong says could possibly collaborate with Pang Donglai

EAST BUY (01797) rose by over 6% again, reaching a 6.64% increase at the time of publication, with a price of HK$14.46 and a trading volume of HK$329 million. On the news front, the official WeChat account of "WeChat Video Creation Camp" recently released data related to gifts from EAST BUY on WeChat. The data shows that on New Year's Day 2025, the number of gift orders from EAST BUY's WeChat store increased by 162% compared to the previous day. On New Year's Eve 2025, the number of gift orders from EAST BUY's WeChat store exceeded 50,000, an increase of 661% from the previous day, with a total GMV exceeding 5 million. Currently, gift orders from EAST BUY's WeChat store account for 85% of total orders, and on important holidays, the percentage can exceed 90%. In addition, multiple media outlets recently reported that the founder of Pangdonglai, Yu Donglai, the founder of New Oriental, Yu Minhong, and the founder of Wumart Group, Zhang Wenzhong, appeared at the Pangdonglai Angel City in Xuchang on the evening of the 25th to inspect the commercial format. Yu Minhong stated that in the future, EAST BUY and Pangdonglai may cooperate to ensure that the product quality of EAST BUY matches that of Pangdonglai. According to China Securities Journal, a source close to EAST BUY responded that Yu Minhong did mention the possibility of cooperation with Pangdonglai when he was interviewed by local media in Zhengzhou, Henan during an educational event on February 25th. A spokesperson for Pangdonglai stated that they have not received any notification regarding cooperation, and whether there will be cooperation remains to be further verified, subject to official disclosure.