Sunlands Technology Group Sponsored ADR Class A(STG.US) deeply integrates the DeepSeek large model, opening a new chapter in adult education.

On February 24, 2025, the adult online education company Sunlands Technology Group Sponsored ADR Class A (STG.US) announced that it will fully integrate the DeepSeek artificial intelligence model, initiating a new round of technological transformation in the adult education field. By leveraging DeepSeek's powerful reasoning abilities and efficient learning mechanisms, Sunlands Technology Group Sponsored ADR Class A will continue to drive innovation and empower core business scenarios such as educational research and teaching, customer acquisition, and operations management. This will further optimize its existing business and consolidate its leading position in the industry. Since its establishment, Sunlands Technology Group Sponsored ADR Class A has consistently applied technological innovation to its business scenarios, aiming to provide students with more efficient and accurate learning services. In recent years, Sunlands Technology Group Sponsored ADR Class A has been closely following the advancements in artificial intelligence models and has introduced products such as the DIGIHUMAN teacher and AI teaching assistant. By integrating DeepSeek, Sunlands Technology Group Sponsored ADR Class A will fully leverage AI technology to enhance and upgrade its business, further improving teaching quality and operational efficiency. This will not only support the continuous growth of the business but also provide users with a more personalized and efficient learning experience. The management of Sunlands Technology Group Sponsored ADR Class A stated, "The extensive use of DeepSeek will deeply transform the education model, especially in the learning aspect, where students' learning patterns and cognitive processes will undergo fundamental changes. This encourages us to embrace and welcome new technologies with even greater determination. The introduction of the DeepSeek model will not only provide students with more personalized, accurate, and efficient educational services but also optimize internal processes and drive continuous business growth." Since its release in January 2025, the DeepSeek-R1 model has quickly sparked a new wave of AI technology globally, thanks to its outstanding autonomous learning and deep logical reasoning capabilities. Its open technical architecture, MOE (Mixture of Experts) model, and COT (Chain of Thought) chain thinking and reasoning technology have demonstrated exceptional efficiency and precision in handling complex logical reasoning tasks, particularly suitable for the diverse needs and personalized learning scenarios in adult education. Unlike K12 education, one of the core challenges in adult education is the high diversity in learners' backgrounds and needs. Whether it is for educational advancement, professional qualification training, or interest expansion, learners have vastly different learning objectives, and their requirements for course content, teaching methods, and service experiences vary significantly based on their age, professional background, and learning abilities. With its unique technical advantages, the DeepSeek model can accurately identify and adapt to these personalized needs, achieving precise alignment from the teaching side to the service side. In specific business scenarios, DeepSeek will empower Sunlands Technology Group Sponsored ADR Class A in multiple core areas, driving comprehensive enhancement of its various businesses. Firstly, in the teaching and research area, DeepSeek can analyze students' learning data to provide teachers with more specific teaching suggestions and optimize course design to improve teaching quality. Specifically, DeepSeek can customize learning paths for each student based on their learning progress, knowledge level, and interest preferences, recommending the most suitable learning content to enhance learning efficiency and effectiveness. This personalized teaching model not only effectively addresses the diversity of learners' needs in adult education but also maximizes their learning potential. For adult learners who need to flexibly address various challenging issues, answering questions is often the most strenuous and challenging part of the teaching process. With DeepSeek, the AI assistant introduced by Sunlands Technology Group Sponsored ADR Class A can provide instant and accurate answers to students 24 hours a day, relieving teachers of the burden and allowing them to focus more on improving teaching content and processes. In the future, as data training accumulates and DeepSeek's reasoning abilities continue to strengthen, the AI assistant will not only provide knowledgeable answers but also offer emotional support to students, promoting the realization of "encouragement-based teaching" and further enhancing students' learning motivation and positivity. Secondly, in the customer acquisition and marketing field, DeepSeek, through deep mining of massive customer data, can accurately identify potential customers' learning preferences, willingness to pay, and purchasing behavior, providing detailed customer profiles and precise marketing strategies to the sales team. For customers of different age groups, professional backgrounds, and learning objectives, DeepSeek can generate personalized course recommendation schemes, significantly increasing marketing conversion rates and customer satisfaction. According to the technical leader of Sunlands Technology Group Sponsored ADR Class A, the company will launch an intelligent sales assistant based on DeepSeek to help the sales team efficiently complete customer communication and conversion tasks. This assistant can analyze customer conversation content in real-time, provide conversation suggestions and sales strategies, helping salespeople identify customer pain points quickly and improve communication efficiency and transaction rates. Finally, as a company that has always adhered to the principle of "data-driven decision-making", Sunlands Technology Group Sponsored ADR Class A will continue to explore the application of DeepSeek in more business scenarios to further enhance its competitive advantage in the adult education industry.As an education technology company driven by the "Driving" strategy, Sunlands Technology Group Sponsored ADR Class A established a data center department many years ago to optimize processes and decisions through the collection and analysis of operational data. The powerful data processing and analysis capabilities of DeepSeek will further enhance this strategy, helping the company more efficiently identify business bottlenecks and optimize opportunities. For example, through in-depth analysis of student learning behaviors, sales data, and market trends, DeepSeek can provide management with precise business insights to help optimize course development, adjust marketing strategies, and scientifically allocate resources.In recent years, with the dual drive of policy support and market demand, the adult education market in China has shown a vigorous development trend. According to the industry report on the Chinese adult learning market released by Frost & Sullivan, the market size of adult learning in China is expected to reach 788.3 billion yuan by 2024. At the same time, the demand of adult learners is becoming increasingly diversified, expanding from traditional academic education and vocational training to areas such as interest expansion and quality improvement. In this context, the application of AI technology has brought new development opportunities to the adult education industry. The management of Sunlands Technology Group Sponsored ADR Class A said, "AI technology can not only help us more accurately meet the learning needs of students, but also enhance the overall competitiveness of the enterprise through intelligent teaching and operations. The integration of DeepSeek is an important measure for us to respond to market changes and continue to innovate."