SensorTower: Non-game app revenue to reach $69.2 billion globally in 2024, with TikTok ranking first in mobile app revenue.

SensorTower's report shows that global non-game app revenue has been growing rapidly in recent years, reaching $69.2 billion by 2024 with a 25% increase. In 2024, revenue from popular categories of non-game apps, including entertainment apps, is expected to continue growing. Entertainment apps remain the highest-grossing category, generating $19.5 billion in revenue, a 29% increase compared to the previous year. The short video app TikTok continues to see a 36% increase in global revenue in 2024, retaining its position as the top-grossing mobile app worldwide and also capturing the title of revenue growth champion. In popular markets such as China, the US, and Europe, TikTok's revenue increased by 13%, 53%, and 53%, respectively. Under this growth trend, non-game app revenue from Asia-Pacific publishers has also seen significant growth, with the combined revenue of the top 100 apps reaching $18 billion in 2024, a 25% increase compared to the previous year. Due to the rapid growth of short dramas, short videos, and AI applications, entertainment app revenue in the top 100 Asia-Pacific non-game apps increased by 41%, and revenue from photo and video apps surged by 78%. TikTok maintains its position as the top-grossing mobile app globally In 2024, the global revenue of the short video app TikTok continued to grow by 36%, securing its position as the top-grossing mobile app worldwide and also becoming the revenue growth champion. In 2024, TikTok's revenue in popular markets such as China, the US, and Europe increased by 13%, 53%, and 53%, respectively. In markets outside of China, short drama apps such as DramaBox, ShortMax, and GoodShort have seen significant revenue growth. A total of 8 short drama apps made it to the Top 20 list of overseas revenue growth for Asia-Pacific non-game apps in 2024. The cross-border e-commerce app Temu successfully expanded into more overseas markets such as Colombia, Brazil, and the Philippines in 2024, with global downloads increasing by nearly 70%. Temu ranked second in the Asia-Pacific publishers' non-game app overseas download list and became the download growth champion. As of January 2025, Temu has accumulated nearly 940 million global downloads. In the Chinese iOS market, the download volume of two local comic apps, Piccoma and LINE Manga, took the top two spots in the 2024 non-game app revenue list in Japan. By the end of 2024, the in-app purchase revenue of the two apps neared $3.2 billion and $2.9 billion, respectively. In the Japanese market, TikTok saw a 60% increase in revenue and a 36% increase in downloads in 2024, ranking third in the non-game app revenue list and first in the download list. In 2024, Temu saw a dramatic 93% increase in downloads in the Japanese market, rising to second place in the non-game app download list globally. Global short drama app revenue and download volume increased by 14.1 times and 8.6 times, respectively, in 2024 The global short drama app market grew rapidly in 2024, with revenue and download volume increasing by 14.1 times and 8.6 times, exceeding $14.7 billion and 5 billion downloads. By the end of 2024, the global cumulative revenue and download volume of short drama apps reached $1.59 billion and 560 million downloads, respectively. DramaBox saw a 26-fold increase in revenue and a 40-fold increase in downloads in 2024, dominating the global short drama app revenue and download lists as well as the monthly active user list. As of January 2025, DramaBox has accumulated global revenue of over $360 million. ShortMax saw a 28-fold increase in revenue and a 39-fold increase in downloads in 2024, securing second place in the short drama download list and monthly active user list, and rising to third place in the revenue list. As of January 2025, ShortMax has accumulated global revenue of $210 million. Unlike ReelShort, DramaBox and ShortMax have a wide audience in Southeast Asia and Latin America, with over 60% of downloads coming from these two markets. However, the US remains the main source of revenue for both apps. Advertising has driven rapid growth in downloads for DramaBox and ShortMax, with paid downloads accounting for 62% of total global downloads for both apps. AppLovin is the main advertising platform for DramaBox, with 62% of its global ad impressions in Q4 2024 coming from AppLovin. ShortMax primarily advertises on TikTok, with 62% of its platform's ad impressions.