HK Stock Market Move | BILIBILI-W(09626) rose more than 5% and will disclose its performance next week. Lyon expects strong growth in games and advertising in the last quarter.

BILIBILI-W (09626) rose more than 5%, as of the time of writing, it was up by 5.86% at HKD 150, with a trading volume of HKD 6.96 billion. In terms of news, Bilibili will announce its fourth quarter and fiscal year 2024 performance on February 20th (next Thursday). A research report by Lyon stated that supported by strong growth in ARVR games and advertising business, Bilibili is expected to have a stable last quarter financial report, with total revenue expected to increase by 21% year-on-year to RMB 7.7 billion, and adjusted EBIT expected to reach RMB 362 million. Quarterly ARVR game revenue is expected to increase by 80% due to the popularity of "Three Kingdoms: Strategy Decides the World" and "Jujutsu Kaisen: Phantom Parade". The company is also expanding its market share in ARVR games, e-commerce platforms, and consumer essentials through advertising, and it is believed that this growth trend will continue into the first half of this year, with growth in the second half depending on its next main ARVR game.