HK Stock Market Move | BEKE-W(02423) rose by more than 5% in the morning, real estate intermediaries platform accelerates intelligent upgrading, improving industry operational efficiency.

BEKE-W (02423) rose more than 5% in the morning, as of the time of posting, it rose by 4.99% to HK$51.55, with a turnover of HK$136 million. Guolian Minsheng Securities released a research report stating that the development of AI is driving the transformation of the production mode of the whole society, and currently it is empowering all segments of the real estate industry chain, helping enterprises to improve quality and efficiency. Among them, real estate intermediaries are the first sector in the industry to apply technological tools. The bank pointed out that platforms such as Beike and Anjuke are using technology to upgrade and optimize service processes, improving industry operation efficiency. Beike early on relied on digital tools such as VR house viewing, online house tours, and electronic contracts to promote the onlineization of the industry; at the same time, they built a "real estate dictionary" and real property source system to increase transaction transparency and efficiency. Nomura previously released a research report stating that they expected a short-term rebound in the share prices of real estate companies, and continued to be optimistic about Beike within the entire industry. Minsheng Securities previously stated that the group is the leading platform for real estate brokerage in China, with 46.2 million monthly active users on Beike and Lianjia's APP+mini program in Q3 2024, with a good user base, 80% or more are high-quality customers, strong payment ability, and they received a "recommended" rating for the first time covering it.