Trump's cryptocurrency company launches strategic "token reserve" to accelerate entry into the cryptocurrency financial battlefield.

President Donald Trump, who holds financial stakes in the new crypto platform World Liberty Financial (WLF), announced the launch of a strategic token reserve to support Bitcoin, Ethereum, and other cryptocurrencies that are "reshaping the global financial landscape." In a statement released on X on Tuesday, WLF stated that its new token reserve would enable it to mitigate market volatility, allowing the company to invest in innovative decentralized finance projects and establish a well-capitalized reserve. It also mentioned seeking strategic partnerships with financial institutions to contribute tokenized assets to the WLF reserve. WLF did not respond to requests for comment. The White House and the Trump Group have also not responded to requests for comment. Trump and his family businesses are increasingly turning to profit from the crypto world. In addition to WLF, the Trump family also holds a majority stake in the social media and streaming company Trump Media & Technology Group, which announced a shift towards crypto-related financial services on January 29. Just three days before taking office, Trump also launched his personal Meme coin. Millions of dollars, including a $100 million fee from the Meme coin, have flooded entities related to the president's new crypto company. According to foreign media estimates, WLF's token sales have reached $500 million. In January of this year, Trump stated that his assets are held in a revocable trust, managed by his children during his term in office. World Liberty Financial was established two months before the US presidential election. According to the company's website, Trump and his subsidiaries own 60% of its holding company, with the right to receive 75% of the revenue and 22.5 billion tokens. Just three days ago, the president's son, Donald Trump Jr., unexpectedly appeared at the Ondo Summit in New York, known as Wall Street 2.0. There, he and the company's founder told attendees (mostly from traditional finance) that WLF's goal is to bridge the gap between the crypto world and mainstream retail investors such as teachers, firefighters, and dentists. Donald Trump Jr. emphasized the need for a regulatory framework that allows for the "flourishing of cryptocurrencies." He said that cryptocurrencies are the "future of finance" and the "future of American hegemony."