HK Stock Market Move | PRADA(01913) rose nearly 3%. The company's annual average net profit growth rate in recent years ranks at the forefront of the industry. Institutions have a long-term positive outlook on the domestic luxury goods market.

PRADA (01913) rose nearly 3%, as of press time, rose 2.46% to 64.5 Hong Kong dollars, with a turnover of 105 million Hong Kong dollars. Haitong issued a research report, giving PRADA a "outperform" rating with a target price of 81.87 Hong Kong dollars. The report pointed out that the company was founded in Milan in 1913, and currently owns three main brands: Prada, MIU MIU, and Churchs. It was listed on the Hong Kong stock market in 2011, and its market value once fell from 2014-2017 due to weak sales. In 2016, the company began a strategic transformation. By the end of 2024, it had recovered by 113%, and its net profit growth rate in recent years ranks at the forefront of the industry. The bank continued to point out that in 2024, due to factors such as high inflation and geopolitical crises, the macroeconomic environment was not favorable for high-end luxury consumption. Luxury goods with high unit prices and high value retention properties have relatively strong resilience. It is believed that the consumption willingness of ultra-high-net-worth individuals for luxury goods is stable. The Asia-Pacific and Europe are the largest markets for luxury goods companies. It is predicted that Europe and America will benefit from macroeconomic improvements and the outcome of the U.S. election, leading to a short-term increase in the global luxury goods market. In the long term, China remains a powerhouse for luxury goods consumption. Leading luxury stores continue to grow, with LVMH and Hermes expanding capacity by 2024. The luxury goods industry is expected to further grow, with Prada focusing on the high-growth sectors of jewelry and cosmetics in the past three years.