HK Stock Market Move | MAOYAN ENT(01896) rose more than 12% as the word-of-mouth effect of "Ne Zha 2" sparked a craze for watching movies. The company's movie ticketing business directly benefits from the overall box office growth.

Maoyan Ent (01896) rises more than 12%, as of press time, up 12.05% to 9.11 Hong Kong dollars, with a turnover of 1.08 billion Hong Kong dollars. On the news front, according to the data from the Dengta Professional Edition, as of around 8:20 am on February 12th, the box office sales (including pre-sales) of "Nezha 2" reached 9.106 billion yuan, becoming the first Chinese film with a box office exceeding 9 billion yuan in Chinese film history, ranking 5th in the global animated film box office chart, and 26th in the global film history box office chart. It is worth mentioning that Maoyan predicted the total box office of the film to be 16.036 billion yuan, while the previous day's prediction was 14.257 billion yuan. In addition, the film "Detective Chinatown 3", distributed by Maoyan, ranked second in the Spring Festival box office, with a box office of 2.28 billion yuan during the holiday season. Minsheng Securities pointed out that the film industry is determined by high-quality supply, and the record-breaking box office during the Spring Festival and the popularity of "Nezha 2" have triggered a wave of viewing demand, verifying the strong demand side. The firm is optimistic about the continuous recovery of the film industry throughout 2025. Shenwan Hongyuan Group previously stated that as a leading company in the domestic film ticketing industry, the company directly benefits from the growth of the overall box office. The empowerment of data brings about an improvement in the efficiency of internet promotion, and the company's entertainment content business is driven by promotion investment, with both the number of participants and the success rate on the rise.