After zero commission, Robinhood (HOOD.US) in the UK launches two more axes: options + tax-free ISA.

American Financial Group, Inc. tech company Robinhood (HOOD.US) will launch US stock options trading services for UK customers on Tuesday and plans to further expand to UK tax-free accounts (ISAs) in the future. This move marks another significant layout for Robinhood in the UK market. Jordan Sinclair, President of Robinhood UK, stated that customers have been demanding options trading since the company launched services in the UK last year. He pointed out that options contracts available for trading include NVIDIA Corporation (NVDA.US), Tesla, Inc. (TSLA.US) stock options, and S&P 500 index options. These trades are closely regulated to ensure market fairness and transparency. While the UK financial market allows options trading, the Financial Conduct Authority (FCA) has imposed restrictions on higher-risk financial products such as contracts for difference and binary options to protect retail investors. Currently, brokers such as IG Group Holdings Plc and Barclays Bank offer options trading services in the UK. Additionally, Sinclair revealed that Robinhood plans to introduce more localized innovative products in the future, such as stock and share Individual Savings Accounts (ISAs). ISAs allow UK residents to invest up to 20,000 (approximately $24,777) each year, with any profits being tax-free. Robinhood's Chief Broker, Steve Quirk, mentioned in an online post that the company has benefited from recent stock market volatility. After DeepSeek announced its artificial intelligence model, Robinhood's overnight trading volume reached the second-highest record. A week later, trading volume further increased as customers prepared for the Trump administration's tariff policies. Robinhood is expected to announce its latest quarterly performance after the market closes on February 12th. The company is known for its zero-commission model, and since its launch, most major online brokerage companies in the US have followed suit. In recent years, as the trading frenzy sparked by the pandemic gradually subsides, Robinhood has been seeking expansion into new markets, including retirement, credit cards, cryptocurrency, and cash accounts.