HK Stock Market Move | KEEP (03650) increased by over 6%. The company recently proposed an "All in AI" strategic plan. Institutions pointed out that it has a data advantage.

KEEP (03650) rose more than 6%, reaching a 6.26% increase at the time of writing, at 6.96 Hong Kong dollars, with a turnover of 1.07 billion Hong Kong dollars. On the news front, KEEP founder Wang Ning recently released a company-wide letter titled "Ten Years Together, Towards a New Beginning", mentioning four directions for development in the next decade, namely: All in AI, developing a hardware ecosystem centered around data, expanding the KEEP brand into more sports scenes, and expanding their global footprint. It is worth mentioning that Keep launched several AI applications overseas last year, such as FitPulse, Gogogola, and CalCut, serving users with different needs in the sports field. It is reported that Keep will once again upgrade and iterate on its App 8.0 version in 2025, releasing a test version with an AI Coach in April, and later launching the new 9.0 AI version. Huafu Securities recently pointed out in a research report that Keep's forward-looking layout of AI applications gives them an advantage in terms of scale and richness of data. As a leading online application platform in China, Keep's data maintains a leading advantage in terms of scale and richness: 1) in terms of scale, Keep's average monthly active users are around 30 million, with a member penetration rate of over 11%; 2) in terms of richness, Keep covers various types of exercises including running, cycling, and overall training. Just in the running category, there are over 100,000 running routes covered. Last year, Keep collaborated with 150 marathons, including the Beijing Marathon, recording personal information, exercise records, exercise preferences, running shoes, and data on smart wearable devices.