Founder: Chongqing Sokon Industry Group Stock (601127.SH) high-end vehicle sales remain steady, maintaining a "strongly recommended" rating.

date
11/02/2025
avatar
GMT Eight
In the car sales ranking of the fourth and fifth weeks of 2025, Wanjie once again achieved impressive results, with the Wanjie M9 firmly occupying the top spot in the weekly sales of luxury SUV models priced at 500,000 yuan and above, while the new Wanjie M7 also held the top spot in the weekly sales of luxury SUV models priced at 300,000 - 400,000 yuan. Since the beginning of 2025, Wanjie has released several products with strong market competitiveness, attracting high attention to the future development of Chongqing Sokon Industry Group Stock in the market. Founder, CICC, and other latest research reports are optimistic about the future profitability of Chongqing Sokon Industry Group Stock, maintaining a "strong buy" rating. The Founder report pointed out that Chongqing Sokon Industry Group Stock's high-end strategy has achieved significant results. In January 2025, the Wanjie M9 continued to maintain its sales advantage, winning the sales champion of the luxury SUV market priced above 500,000 yuan for 10 consecutive months. As the annual sales champion of Chinese new forces in 2024, the new Wanjie M7 continued to maintain its top sales in the 300,000 yuan level of Chinese new force models, becoming the top choice for many consumers. The success of these two main models has brought significant market share growth and brand value enhancement to Chongqing Sokon Industry Group Stock. According to the Jellalou report, Wanjie achieved first place in both brand Net Promoter Score (NPS) and brand development confidence index. The Wanjie M9 and Wanjie M7 ranked first and third, respectively, in the Net Promoter Score of new energy SUV models, further demonstrating Chongqing Sokon Industry Group Stock's industry-leading competitiveness in the high-end market. In addition, Wanjie's brand average transaction price reached 402,000 yuan in 2024, ranking first among domestic brands in the average transaction price of the year and being the only domestic brand with an average price of over 400,000 yuan. According to the Cinda report, with the continuous increase in sales of the Wanjie series products, Chongqing Sokon Industry Group Stock is gradually unleashing its tremendous potential in the field of independent luxury cars. Chongqing Sokon Industry Group Stock is expected to achieve a business income of 144.2 to 146.7 billion yuan in 2024, a year-on-year growth of 302.32% to 309.30%, with a net profit attributable to the parent company expected to reach 5 to 6 billion yuan. With the continuous improvement of the product matrix and deepening of technological advantages, Chongqing Sokon Industry Group Stock's sales and profit elasticity in the field of independent luxury cars will be further released, gradually building up the core competitiveness that supports the long-term development of the company.

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