ALI PICTURES (01060) and HUANXI MEDIA (01003) have reached a long-term strategic cooperation agreement.

On January 22, ALI PICTURES (01060) and HUANXI MEDIA (01003) officially reached a long-term strategic cooperation agreement. Both parties announced that they will work together in the future, committing to jointly invest 5 billion yuan over 8 years in the content creation and copyright cooperation of top projects in cinema, and to explore video streaming services innovation through efficient platform collaboration, continuously providing high-quality content for the film market and injecting more confidence. It is reported that ALI PICTURES and HUANXI MEDIA will work together to create a series of market-influential cinema top content, fully leveraging the advantages of both parties in content creation, resource integration, and channel promotion, jointly nurturing high-quality film projects, and enhancing the market competitiveness and influence of the works. At the same time, the two parties will also deepen cooperation in the copyright field, sharing copyright resources and further expanding the commercial value of high-quality content. In addition, leveraging ALI PICTURES' cinema decision-making platform and HUANXI MEDIA's streaming platform, the two parties will deepen cooperation in platform video streaming services, providing viewers with more diverse viewing options through resource integration, meeting the diverse viewing needs of different user groups, and further enhancing the viewing experience for users. The strong alliance between ALI PICTURES and HUANXI MEDIA demonstrates the firm belief and long-term commitment of both parties to the future development of the film industry. The deep cooperation between the two parties will further optimize the ecological layout of the film industry, effectively promote the high-quality development of the film industry, and set a new benchmark for the industry.