HK Stock Market Move | BE FRIENDS HLDG(01450) rose nearly 8%, with GMV surpassing 15 billion yuan in 2024, and the company further clarifying its strategic layout.

BE FRIENDS HLDG (01450) rose by nearly 8%, at the time of writing, it rose by 7.87%, to 0.96 Hong Kong dollars, with a turnover of 1.4 million Hong Kong dollars. On the news front, BE FRIENDS HLDG previously announced that in the fourth quarter of 2024, the group's total gross merchandise volume (GMV) reached approximately 6.22 billion yuan, an increase of about 21.25% year-on-year; the cumulative GMV for 2024 reached approximately 15.08 billion yuan, an increase of about 19.58% year-on-year. Li Liang, CEO of BE FRIENDS HLDG, previously stated that in 2025, the company's strategic layout will focus on three directions, including enhancing the soft power of content creation and operation; strengthening category management and brand partnerships, engaging in comprehensive strategic cooperation deepening the control and bargaining power over products; and focusing on digital transformation and efficiency improvement.