HK Stock Market Move | EAST BUY (01797) rose by more than 4%, with daily sales exceeding one million yuan in the WeChat store. Today, it will announce the financial performance for the first half of the year.

EAST BUY (01797) rose more than 4%, up 4.07% to HK$16.38 as of press time, with a turnover of HK$265 million. On the news front, it was reported that third-party data shows that the sales volume of WeChat mini shops of major brands has been on the rise recently. EAST BUY revealed that on January 20 alone, the sales of its WeChat shop exceeded 1 million yuan, with 80% of the sales coming from the gift-giving function. The person in charge of EAST BUY stated that currently, EAST BUY has over 500 self-owned products, with products like EAST BUY prickly pear juice, cherries, and strawberries being popular for gifting. In addition, gift-giving on WeChat can also enjoy membership prices on the EAST BUY App. It is worth noting that WeChat recently officially added the "Gifts" function to the personal chat interface, securing a "super entrance" position. Furthermore, EAST BUY will disclose its interim performance for the six months ending November 30, 2024 today. Shenwan Hongyuan Group pointed out that EAST BUY's 1HFY25 revenue is expected to be around 2.4 billion yuan, a year-on-year decrease of 14.1%; adjusted net profit attributable to owners of the parent company is expected to be 64 million yuan, a year-on-year decrease of 87.3%. The negative year-on-year growth in revenue and profit is mainly due to the separation of the "Walking with Hui" live broadcast room. The separation of the live broadcast room affected sales revenue on one hand and significantly reduced profits year-on-year due to one-time expenses such as bonuses for Dong Yuhui.