HK Stock Market Move | LAOPU GOLD (06181) surges more than 5% breaking through the peak. The peak season for jewelry is expected to boost terminal sales. Recently, it has received positive feedback from multiple major banks.

LAOPU GOLD (06181) rose over 5%, reaching a high of 322 Hong Kong dollars, refreshing its all-time high on the market. As of the time of writing, it is up 5.64% at 322 Hong Kong dollars, with a turnover of 72.4037 million Hong Kong dollars. On the news front, during the New Year's holiday, many gold jewelry counters in Shanghai were crowded. Among them, LAOPU GOLD's store in Yu Garden, Shanghai, launched a "spend a thousand and get a hundred off" promotion, attracting a unprecedented number of customers. A research report from China International Capital Corporation () pointed out that the rapid rise in gold prices last year has affected the sales of mass jewelry, but high-end gold has remained resilient. The company has launched promotional activities at multiple stores since the end of last year and is expected to drive sales growth. The bank continues to be optimistic about the growth prospects of LAOPU GOLD, raising its net profit forecast for the next two years by 15% and 18% respectively, to 1.2 billion and 1.7 billion yuan, and forecasts 2.3 billion yuan for 2026. With the peak season for jewelry approaching, it is expected that the end-market will maintain rapid growth, and the continuous improvement of brand awareness will boost the valuation. The target price is raised by 67% to 343.26 Hong Kong dollars. Goldman Sachs reiterates its "buy" rating on LAOPU GOLD, raising its net profit forecast for the company for 2024 to 2026 by 11% to 26% based on strong brand momentum, reflecting better same-store sales prospects and operating leverage, with a target price raised significantly from 205 Hong Kong dollars to 345 Hong Kong dollars. JP Morgan has raised the target price of LAOPU GOLD from 229.4 Hong Kong dollars, by 47.3% to 338 Hong Kong dollars, maintaining a "hold" rating. The bank is optimistic about the growth prospects of LAOPU GOLD, believing that its strong growth will benefit from brand asset construction, product innovation in markets that value national pride, and a strong value proposition.