Hello HOLD (00653) may have signed a non-legally binding memorandum of cooperation regarding potential strategic cooperation plans with Fenghe Hui.

Hello HOLD (00653) announced that its subsidiary has signed a non-legally binding memorandum of understanding with Hainan Fenghe Hui E-commerce Co., Ltd. (Fenghe Hui) on January 19, 2025, regarding a potential strategic cooperation plan between the group and Fenghe Hui. This memorandum represents the initial consensus of the parties, and any potential cooperation will be subject to the formal agreement of both parties. According to the memorandum, the group and Fenghe Hui have agreed to promote comprehensive cooperation to achieve mutual benefits and win-win cooperation. They will jointly develop business cooperation in supply chain, cross-border e-commerce, live e-commerce and new media distribution, logistics management, and other areas to explore further business opportunities. The announcement stated that the purpose of this memorandum is to fully leverage the comprehensive resource advantages of the group and Fenghe Hui, to innovate new cooperation models, and to achieve balanced development of short-term results and long-term strategic goals. Both parties hope that through comprehensive cooperation, business optimization, and strengthening of collaborative mechanisms for industrial and technological innovation, significant opportunities will be brought about. The Board of Directors believes that this memorandum will further promote the company's sustainable development and steady growth in the future, provide profitability, and bring more substantial returns to shareholders.