Hong Kong stock concept tracking | Guangzhou becomes the largest export city of cosmetics and personal care products in the country, National cosmetics and personal care products industry Breakthrough in innovation (Concept stocks attached)

On January 20th, Guangzhou Customs held a special press conference on the "2024 Guangzhou Foreign Trade Import and Export Situation". Southern Finance and Economics reporter learned from the press conference that in 2024, the value of Guangzhou's foreign trade import and export reached 1.12 trillion yuan, reaching a historical record high, with a year-on-year growth of 3%. Among them, fast-moving consumer goods also experienced rapid growth. Guangzhou has become the largest export city of beauty and personal care products in the country, with exports reaching nearly 10 billion yuan last year, an increase of 32.1%; Guangzhou's cross-border e-commerce retail exports of daily consumer goods increased by nearly 20%. Baiyun District in Guangzhou has the largest cosmetics industry base in the country, forming a cluster of beauty and personal care products industry that integrates production, research and development, testing, sales, and other industries. Currently, there are more than 4,600 cosmetics enterprises in Baiyun District, with the output value expected to reach 40 billion yuan in 2024. According to the financial report data analysis released by listed beauty companies, the number of brands with annual revenue exceeding 1 billion yuan in 2024 is expected to increase to 10. In addition to Proya Cosmetics, Winona, HanShu, Kefumei, WanMei, Dr. Aier, and Caitang, Yilian, PL Lianhuo, and Kastoria may be added as new brands. In recent years, domestic beauty brands have performed very well. During the "618" shopping festival last year, Proya Cosmetics, HanShu, and Kefumei and other domestic beauty brands entered the top 10 lists of major platforms. Zheshang's research report pointed out that among the top 20 brands in the Chinese skincare market, domestic brands hold 6 seats with a market share of 13.5%, while international brands hold 14 seats with a market share of 33%; in the top 20 makeup market, domestic brands hold 6 seats with a market share of 15%, while international brands hold 14 seats with a market share of 44%, with domestic brands mainly led by new cost-effective brands that have emerged in recent years (such as Huaxizi, Jueduo, and Perfect Diary), with only MAO GEPING being the only longstanding and high-end makeup brand in the lineup. CITIC SEC released a research report stating that the Chinese makeup industry is embarking on a new journey of healthy growth, with professional makeup brands, base makeup research brands, and eastern aesthetic makeup brands all having their strengths. In the short term, local beauty companies will use makeup to draw a new growth curve, while in the medium term, the penetration rate of makeup products and the increase in single brand scale will help local brands enter the top tier, and in the long term, brand value accumulation and mature merger and acquisition systems will drive local brands towards a new journey of industrialization and globalization. Related Hong Kong stocks in the makeup and medical beauty industry chain: MAO GEPING (01318): The group's core brand MAO GEPING is the first high-end beauty brand in China, with an IP value that is difficult to replicate. Its makeup category is based on high barriers and high stickiness of base makeup, skincare business synergies to enhance effectiveness, breaking through to higher price ranges, and opening up growth ceilings; its offline counters consolidate brand image, cultivate highly sticky consumers; online achieves rapid growth through breaking through user circles. The company is in a phase of rapid growth with upward brand potential. CHICMAX (02145): According to Qingyan Intelligence data, the overall GMV of the top 20 brands in the makeup category of Douyin in 2024 was 49.614 billion yuan. Among them, in 2024, the GMV of Hanshu brand on the Douyin platform was 6.749 billion yuan, a year-on-year increase of over 100%, taking the first place in the Douyin makeup category in 2024 with absolute advantage. It is worth mentioning that in the 2023 Douyin makeup list, Hanshu also ranked first. GIANT BIOGENE (02367): A research report released by CICC International pointed out that the online GMV growth of Kefumei and Keli Jin of GIANT BIOGENE was significant, and the group raised its performance guidance for last year, expecting revenue growth to exceed 50% and net profit growth of about 40%. It is optimistic about the rapid growth of the company's skincare product line this year, and looks forward to the approval of the first collagen recombination injection product in the first quarter of this year.