HK Stock Market Move | BYD COMPANY (01211) rose nearly 5% in the morning, and the MPV model Xia is expected to be launched soon, aiming to boost sales and drive growth in the mid-to-high-end market.

BYD COMPANY(01211) rose nearly 5% in early trading, rising 3.58% to HK$273.2 by press time, with a turnover of HK$1.25 billion. On the news front, BYD Company Limited's new MPV model will be launched on January 8th, offering great value for money compared to similar products on the market. The Han L and Tang L models have been publicized by the Ministry of Industry and Information Technology and are expected to be equipped with new battery and motor technologies. Guotai Junan Securities pointed out that with the launch of these three models, BYD Company Limited's brand is expected to restructure its product matrix in the 200,000-300,000 yuan range and increase its sales volume. The bank also noted that BYD Company Limited's brand already has a strong presence and appeal in the new energy market below 200,000 yuan. By 2025, the company plans to expand its product price range to 200,000-300,000 yuan, with the advantages of the new generation of three-electric technology and complement of intelligent driving capabilities expected to make the new products more competitive in the market.