HK Stock Market Move | Movie concept stocks continue to rebound, with explosive pre-sales of Spring Festival films. A rich lineup of films is expected to drive box office to a new high for the same period.

Movie concept stocks continue to rebound. As of the time of publication, MAOYAN ENT (01896) rose 4.93% to 8.09 Hong Kong dollars; ALI PICTURES (01060) rose 3.85% to 0.54 Hong Kong dollars; EMPEROR CULTURE (00491) rose 2.63% to 0.039 Hong Kong dollars; STRAWBEAR ENT (02125) rose 1.89% to 0.54 Hong Kong dollars. On the news front, on January 19th, the presale for the 2025 Spring Festival box office opened, with the total presale box office exceeding 1 billion yuan as of 14:27, breaking the record for the fastest presale of the Spring Festival box office in Chinese film history. At the same time, the Spring Festival box office this year also set records for the fastest presale exceeding tens of millions, and the longest average movie length. Huachuang Securities pointed out that the movie market in 2024 was under pressure due to the supply cycle and weak macroeconomic factors, but in 2025, it is entering a new round of product release cycle, and the market may return to growth. The presale for the 2025 Spring Festival box office opened on January 19th, with a rich lineup, and is expected to perform well in the future. Open source securities pointed out that the films released during this Spring Festival have high market expectations, with different user circles, mostly sequels of top IP movies, which could drive a new high in box office sales for the 2025 Spring Festival box office.