Meta's Instagram, under the ban of TikTok, launches a new video editing app called Edits on the ban day.

Instagram has launched a new video editing app called Edits, on the same day, its competitor video service TikTok was temporarily shut down due to a federal ban. However, after President-elect Donald Trump stopped enforcing the ban on January 20th, TikTok has begun to resume service. Meta (META.US) owned Instagram announced the release of this new app just hours after TikTok shut down its service in the United States following the implementation of a new national security law. Adam Mosseri, the head of the social media platform, posted on Instagram on Sunday that the new app will be launched in February, offering a "full set of creative tools." A Meta spokesperson stated that users can use Edits to store video drafts, edit clips, and add features such as green screens, overlays, and transitions. Due to U.S. law requiring TikTok's Chinese parent company ByteDance to sell the app's U.S. business, its long-term future remains uncertain. Trump stated that his goal is to facilitate a joint venture where new U.S. owners buy a 50% stake in the company. ByteDance's another popular video editing app, CapCut, was also taken offline for U.S. users over the weekend. Instagram is considered one of the main beneficiaries of the TikTok ban, as the company already has a similar short video product, Reels, widely used in the United States. With the uncertainty surrounding TikTok, launching a new video editing app may attract video creators who are looking for a new place to edit and publish content. After TikTok was taken down overnight, Instagram ran ads in the Apple Inc. app store, so people searching for "TikTok" were directed to Instagram promotions.