US Stock Market Move | In 2025, Bilibili will strengthen its capabilities in areas such as AIGC and deep conversion. Bilibili, Inc. Sponsored ADR Class Z (BILI.US) rose more than 4%.

On Friday, Bilibili, Inc. Sponsored ADR Class Z (BILI.US) rose more than 4%, reaching $17.68. In terms of news, on January 17th, Bilibili, Inc. Sponsored ADR Class Z held the 2025 AD TALK marketing partner conference in Shanghai, announcing this year's advertising strategy direction and other information. Li Yongbao, General Manager of Bilibili's Commercial Technology Center, introduced that in 2025, Bilibili will enhance three major capabilities: AIGC, deep conversion, and automatic advertising. Zhang Yi, General Manager of Bilibili's Commercial Product and Operations Strategy Center, stated that on the traffic side, Bilibili will officially launch the "B Mini Program," which is currently being tested for clients in the gaming industry. Next, the B Mini Program will also develop functions for short films, novels, and other areas. In addition, Bilibili will provide advertising partners with integrated marketing services with UP creators and productize this service.