How did China flourish during the prosperous Han and Tang dynasties, BYD Company Limited (01211) flagship Han L Tang L new design officially unveiled
17/01/2025
GMT Eight
In January 17, 2025, BYD Company Limited grandly held the "Why China, Great Dynasty, Han and Tang Design Launch Event and the 2025 First Dynasty Summit", with the Han and Tang flagship of the Dynasty website making its global debut. In the era where new energy is entering a new development stage, in response to the advanced experience needs of mainstream market users, Han and Tang come with the fully evolved LOONG FACE aesthetics and BYD Company Limited's new design concept, to create a look that belongs to Chinese cars!
Rooted in the land of China, creating waves in the world
In the just concluded year of 2024, BYD Company Limited achieved outstanding sales results of over 4.27 million vehicles, winning the top spot in the Chinese automobile market for vehicle manufacturers, brand, and the global new energy vehicle market for three consecutive years. From humble beginnings to the forefront, in 22 years of car manufacturing, BYD Company Limited has been proving that a battery company can also make good cars. BYD Company Limited, new energy, China's automobile industry, all can. As a disruptor and leader in new energy, BYD Company Limited has set goals and moved forward with determination, solely to develop China's own electric vehicle technology, promote China's own culture, and build China's own brand! Today, Chinese cars have taken center stage on the world stage, playing an increasingly important role. BYD Company Limited represents the continuous improvement of Chinese brands' competitiveness at home and abroad, and allows Chinese manufacturing to be more confident on the global stage.
In BYD Company Limited's five-network four-brand matrix, the Dynasty website inherits BYD Company Limited's deepest thoughts and practices on Chinese culture, as well as the responsibility of innovatively inheriting Chinese culture, while Han and Tang carry BYD Company Limited's expectations and depictions of a great era. Among them, since its inception, the Han family has quickly surpassed the milestones of 20,000 and 30,000 in sales, and has been the champion of B+C-grade sedans for three consecutive years. The Tang family also won the double-champion of large seven-seat SUV for three consecutive years, leading the 200,000-level household SUV market! Firmly moving forward without asking for directions, Han and Tang are not only the backbone of the Dynasty website's cumulative sales of over 7 million, but have also become shining representatives of Chinese cars worldwide. Just like the glorious Han and Tang dynasties in history, they are driving the strong rise of Chinese cars and showing the world the power of Chinese cars!
LOONG FACE evolution, making design a carrier of civilization
In the new era, the Dynasty website uses technology to innovate, design to carry culture, and moves forward with force. It is said that Chinese cars should have a Chinese look. Han and Tang draw inspiration from Chinese culture, taking inspiration from the heavens and the earth, and creating a sense of sophistication inherent in the blood of the Chinese people! With the birth of Han and Tang, the new "inheritance, resonance, balance" concept of BYD Company Limited's Dynasty website has emerged.
In terms of inheritance, the Dynasty website uses the spiritual totem of the Chinese nation, the "dragon," as the cornerstone, building on the dragon to inherit more unique symbols of China; in terms of resonance, the Dynasty website is committed to organically integrating aesthetic symbols from traditional culture with modern aesthetics, incorporating the Chinese concept of harmony between man and nature into the design; in terms of balance, the Dynasty website uses the application of proportions as a realization in Chinese philosophy, following the ultimate pursuit of balance and unity in all aspects from lines to colors, from sensory experiences to overall experiences.
In terms of design details, the iconic dragon aesthetic of the Han and Tang families is officially upgraded to LOONG FACE on Han and Tang, marking a reshaping of the design of new cars from the inside out influenced by Chinese culture. This not only signifies the redesign of the new car's exterior shape by Chinese culture, but also embodies national and cultural confidence. The design of the dragon's beard lines is more three-dimensional and tense, extending the long beard to the side, making the entire front face wider and more imposing. In terms of the lighting group, the new car's lighting design draws inspiration from the "fangtong" in Chinese culture, adding dragon elements, making the overall dragon design highly recognizable and vibrant.
On the side of the car body, Han and Tang innovate by using calligraphy strokes full of cultural attributes to carve out a simple, pure visual appeal on the sides of the car, presenting a smooth, grand, and substantial body appearance. In the rear part of the car, the new car extends the traditional Chinese knot design, draws inspiration from the phoenix's wings and traditional bamboo weaving craftsmanship, and is named "Phoenix's Feather" and "Bamboo's Charm". The curved surface of the lighting group is full of three-dimensional sense and creates dynamic highlights, which complement the body lines, subtly revealing the beauty of traditional culture and craftsmanship.
From dragons to phoenixes, from porcelain to bamboo, Han and Tang characterize the appearance with Chinese culture and fully integrate the sense of national trend into the interior design. The inspiration for the new car's interior design comes from the roofs of traditional Chinese architecture, taking both the shape of the "roof" and the meaning of "ridge beam," incorporating the concept of "harmony between man and nature," creatively bridging the physical space concepts of architecture and vehicles, creating the most suitable flagship cabin space for Chinese users, called "Under the Rooftops, the Grand Hall of Elegance."
In terms of actual feeling, Han and Tang are incredibly spacious and comfortable. The Han's dimensions are 5050*1960*1505mm, with a wheelbase of 2970mm, making it a standard '532' sedan with ample passenger space. The Tang's dimensions are 5040*1996*1760mm, with a wheelbase of 2950mm, giving users a superior space experience and all models come with the 'Strongest Seven-seater Space Magic' as standard, allowing users to freely switch between the 'Big Five-seater mode' and 'Flex mode'.
In terms of materials, Han and Tang are extremely refined. The new car uses 3D bamboo wood as a new interior material, creating a very elegant visual effect with bamboo wood trim panels and showcasing the unique taste and cultural heritage of Chinese design. In the dashboard area, the new car uses a combination of leather and knit fabric craftsmanship for a softer touch, and velvet craftsmanship on the inside of the armrest box significantly enhances touch comfort. In addition, the car has also adopted exquisite craftsmanship in the selection and use of materials to create a luxurious and high-quality interior space unique to Chinese design.The car still retains physical buttons for commonly used functions, with their positions and sizes designed with ergonomics in mind, providing users with a better overall user experience.Summary:
Culture is the accumulation of history, and also a foundation for the future! The HanL and TangL, with its new national trend design and groundbreaking technology, not only opened a new chapter in the story of BYD Company Limited and Chinese brands, but also added a brilliant stroke to the history of Chinese automotive development. With the birth of HanL and TangL, the Han and Tang families will become a symbol, telling the past of BYD Company Limited and pointing towards the future of Chinese brands!