HK Stock Market Move | WEIMOB INC (02013) rises over 5%, adding a gift giving entrance to WeChat chat boxes. The company recently launched the Weimob X WeChat Mini Store solution.

WEIMOB INC (02013) rose by more than 5%, closing at a 5.41% increase, at 2.34 Hong Kong dollars, with a trading volume of 2.99 billion Hong Kong dollars. On the news front, WeChat has once again upgraded its "gift-giving" feature, embedding the function into the chat box this time. This function is on par with red envelopes and allows users to write personalized greetings and carefully select desired gifts. On January 9th, WEIMOB INC announced the launch of five major solutions for "WeChat x Weimob Mini Stores". Weimob stated that these five solutions, through integrated operations, smart efficiency improvement, organizational node management, and WeChat mini store CRM member operations system, will comprehensively enhance the operational efficiency and business capabilities for businesses to grow their business in the WeChat mini store ecosystem. Open Source Securities believes that Weimob, as an important service provider in the Tencent ecosystem, is expected to benefit from structural dividends. In the future, with the maturing consumer mentality on the C-end, continuous inclusion of B-end merchants into the WeChat ecosystem, integration of WeChat public and private domain traffic, and continuous improvement of the transaction ecosystem, there is potential for adding new SaaS customers. Additionally, the company is expected to enhance customer value through product selection, advertising, and other comprehensive services. The firm further points out that as WeChats e-commerce transactions are gradually improving, leading service providers are expected to benefit first, leading to an upgrade of WEIMOB INC to a "buy" rating.