Lionhead Technology Development (600539.SH) issues a forecasted pre-loss, expecting a net loss of 26-31 million yuan in the fiscal year 2024.

Lionhead Technology Development (600539.SH) announced that the company expects to incur a net loss attributable to shareholders of the listed company of 26 to 31 million yuan for the year 2024. In the same period last year, the net profit attributable to shareholders of the listed company was -77.59 million yuan. During this reporting period, the company's operating income showed a certain degree of growth compared to the previous year. However, due to increased competition in the e-commerce industry and factors such as consumer demand, the company has increased its promotional efforts and built its own brand to enhance operational capabilities, resulting in increased operating expenses and management expenses. 2. The company accelerated inventory turnover, cleared inventory with poor expiration dates, and lost some gross profit; 3. Based on prudence, the company plans to make impairment provisions for some assets that show signs of impairment.