HK Stock Market Move | MNSO(09896) rises more than 4% with the release of the new products "Black Myth: Wukong" in collaboration. Several products were sold out on the first day of sales.

MNSO (09896) rose more than 4%, up 4.01% to HKD 45.4 as of the deadline for submission, with a turnover of HKD 333 million. On the news front, on January 15, MNSO x "Black Myth: Wu Kong" joint theme store opened, and official derivative products of Black Myth BLACKMYTH were first launched in MNSO's Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu stores. MNSO officially announced to be the exclusive global offline sales channel for Black Myth official derivative products. According to reports, on the first day of sales, multiple products both online and offline were sold out. The highest selling products in the "Black Myth" Tmall flagship store were a plush pendant priced at 78 yuan and a plush doll priced at 168 yuan. By the end of the day, more than 6,000 units of these two products had been sold out, with popular items like dolls and gourd bags also running out of stock. Guosen stated that the company continues to focus on the interest retail sector, concentrating on IP innovation, expanding collaboration with globally renowned IPs, emphasizing the importance of IP attributes, and strengthening product power through IP design innovation. Guosheng Securities research report pointed out that as a global leader in daily retail, the company relies on its advantages in channels and supply chain to expand rapidly worldwide with a light asset model. It has also incubated the trendy toy brand TOPTOY, which is expected to contribute to the second growth curve. Currently, various formats, products, and supply chains are continuously optimized, with significant improvement in overseas business growth and profitability, and performance consistently exceeding expectations.