The stars do not disappoint travelers: Langjiu's top ten annual photos released, Honghualang wins the top spot in the Chinese banquet market, becoming the best-selling sauce wine!

Raise a glass to the national beauty of red flowers, and celebrate the lively new spring together. On January 15th, the Red Flower Lang Spring Festival Season and the Langjiu 2024 Top Ten Images Release Ceremony were held. Under the joint unveiling of Wang Bowei, General Manager of Langjiu Co., Ltd. and partners, the Langjiu 2024 brand yearbook was grandly released. Industry experts and value partners gathered at the event to meet the invitation of Chinese Lang, and to witness the struggle of Langjiu 2024, and listen to the story of Langjiu's "advancing one kilometer ahead". In the "resonance magnetic field" resonating with leading liquor companies, they firmly set the long-term development path for 2025. Top ten images of the year were released, Langjiu continues to "advance one kilometer ahead": interpreting "every step in life counts"! Every step in life counts, and so does the brand. Langjiu has always recorded the moments of struggle with light and shadow. The Langjiu Top Ten Images released annually are the annual answer sheet submitted by the 20,000 Langjiu people, as well as a beautiful promise for Langjiu and value partners to start a new journey together. Now, Langjiu people will once again condense their hard work into the top ten news of 2024, release the top ten images of the year, and condense every little light into "The 2024 Langjiu Brand Yearbook". Looking back, Langjiu's struggle trajectory is clearly revealed: In terms of quality, the Langjiu Quality Research Institute Comprehensive Building was completed and put into use, creating a first-class research and innovation base in the industry and a world-class quality landmark rising in the mountains. The annual production capacity and storage capacity of Langjiu's sauce-flavored liquor increased to 72,000 tons and 265,000 tons respectively, reaching a historical high. The strategic product matrix consisting of seven strategic products including Qinghua Lang, Hongyun Lang, Hong Flower Lang, Langpai Black Horse Special, Langpai Special Qu T8, Shunpin Lang, and Xiaolang Liquor were officially formed, solidifying the strategic layout of "high-end sauce-flavored liquor, leading in both fragrance, and leading in both fragrances" in China, accumulating strong momentum and kinetic energy. The fifth generation of Qinghua Lang, the fifth generation of Honghua Lang 10, and the 2024 version of Honghua Lang 15 have been iteratively upgraded, further enhancing product power and penetration... In terms of brand and taste, the brand power of Langjiu is forcefully returning. Langjiu was bathed in "Chinese red" during the Spring Festival, with thousands of red Lang buses and landmarks across the country. The three world-class wineries, Langjiu Manor, Longma Winery, and Emeishan Gaoqiao Whisky Winery, officially formed a new pattern, affirming Langjiu's development path towards being a manor, leading with "uniqueness", and stepping onto the world stage. In terms of organization and system, the Longma Lang Business Division and Shunpin Lang Business Division were merged to establish the Langjiu Jianxiang Business Division. Focusing on the refined operation of Jianxiang series products, Langjiu is shaping itself as the leader in the Chinese strong-flavored and fragrant white wine category... Looking back at the road Langjiu has taken, Langjiu moves forward in 2024 due to the perseverance, hard work, and growth of 20,000 Langjiu people in the liquor industry. With the spirit of "only by working hard can we win", they steadily and prudently fought, step by step, to achieve historic highs in sales and shipments, demonstrating the perseverance and responsibility of leading liquor companies in adversity. This is also the consistent long-termism of Langjiu: a journey of a thousand miles begins with a single step. For 40 years, Langjiu has innovatively brewed good liquor from a traditional wine factory to a world-class winery, from a traditional craft to a set of scientific rules, and from a bottle of fine Chinese wine to a bottle of estate sauce wine. Always in tune with the times, resonating with the good, forever "advancing one kilometer ahead". Now, a new journey will begin in 2025, as Langjiu lights up the "lively Spring Festival Season" and takes a further step towards a prosperous Chinese New Year with consumers. Red Flower Lang Spring Festival Season in full swing: igniting the lively Chinese New Year At the event, the international market research agency Frost & Sullivan announced: in the Chinese banquet market dominated by wedding banquets, commencement banquets, and birthday banquets, Red Flower Lang ranks first in sales of sauce wine. "After more than 20 years of quality testing in the market and years of brand image deepening in people's minds, Red Flower Lang has a solid market foundation and high quality recognition in the Baijiu market, leading to the achievement of being the best-selling sauce wine in the Chinese banquet market. This means that the Red Flower Lang series products have been widely recognized by Chinese consumers," said the relevant person from Sullivan. As has always been the case, Red Flower Lang has been strongly associated with traditional festivals such as the Spring Festival, seen as a liquor of reunion, celebration, happiness, and auspiciousness by the Chinese people, and has a special bond with the Spring Festival Gala. In 2009, Red Flower Lang first met the Spring Festival Gala and sponsored the "My Favorite Spring Festival Program Selection" for three consecutive years, becoming a well-known "national sauce wine". In 2021, Red Flower Lang started the Red Flower Lang Chinese Festival theme IP with the theme "The Spring Festival has heart", celebrating traditional Chinese festivals such as the Spring Festival, Dragon Boat Festival, and Qixi. In 2024, with a touch of Chinese red returning to the CCTV Spring Festival Gala, scenes of Red Flower Lang's Spring Festival in the Year of the Dragon were presented, such as the first appearance in the opening short film, opening the curtain of the evening party, warming all global Chinese with the first public welfare film, and standing at the center of the stage for 12 minutes, unleashing value... presenting the most influential reunion New Year's Eve banquet for billions of global Chinese. Smooth sailing and spirited, in 2025, Red Flower Lang will once again renew its fate with the Spring Festival, welcoming the first "World Intangible Cultural Heritage Edition" Spring Festival with global Chinese, sponsoring the customized variety show "Opening the Spring Festival Gala". In the first episode of the program "Red Flower Lang Chinese Wedding Banquet" filmed in the 800-year-old Huanggang Dong village, it witnessed the complete success of a traditional Dong ethnic wedding, allowing the audience to enjoy the beauty of the country and experience the lively Chinese New Year in a grand ceremony. At the same time, Red Flower Lang started the #Red Flower Lang Lively Chinese New Year# themed fan interaction on the three major platforms of Weibo, WeChat, and TikTok: On Weibo, participating in the Weibo national task collection can earn cash rewards, check in on the top Spring Festival IP "Looking for New Year" on Weibo, participate in the "Red Flower Lang Let Red Packets Fly New Year Map" activity to receive a large number of gifts such as small liquor, cash, and vouchers; on TikTok, participating in the Red Flower Lang AI National Challenge, successfully posting videos can earn cash rewards and have the chance to win a Langjiu Manor experience trip; on WeChat, participating in the Moments, Video Number H5 interactive activities can receive exquisite red packet covers and other brand benefits... These efforts reflect the strong commitment of Red Flower Lang to celebrate the Chinese New Year in a lively and prosperous manner.Once again, the industry has seen Langjiu adhere closely to consumers, offering them heartfelt affection, and igniting a nationwide frenzy of joy during the Spring Festival. As Vice Chairman of Langjiu Group, Fu Rao, said, "Grateful to our peers, never let down by love, the precious friendships of every partner at Langjiu are remembered in our hearts, appreciated in our actions. We present a small red flower to everyone, to every one of you who has walked hand in hand with Langjiu." As we enter 2025, Langjiu will continue to infuse poetry and beauty into our wine, sharing and building "our Langjiu", and putting on a show in the industry by "giving you a small red flower".