New Stock News | Dongxin Marketing Technology has submitted its second application to the Hong Kong Stock Exchange, making it China's largest AI marketing company.

According to the disclosure on January 15th by the Hong Kong Stock Exchange, Dongxin Marketing Technology Co., Ltd. (hereinafter referred to as Dongxin Marketing Technology) has submitted an application to the Hong Kong Stock Exchange main board, with HAITONG INT'L and BOCI as joint sponsors. This is the company's second submission, having previously submitted an IPO application to the Hong Kong Stock Exchange main board on March 28, 2021. The prospectus shows that Dongxin Marketing Technology is a leading AI marketing company in China, driven by AI, big models, and big data technologies. Since its establishment in 2004, the company has been committed to leading the research and development, innovation, and application of marketing technology and full-stack AI marketing products, reaching trillion-level business scenes in smart marketing and smart commerce. The company provides comprehensive smart marketing and smart business solutions, using AI marketing technology to create business value for customers in various industries, maximizing marketing effectiveness and efficiency. According to Frost & Sullivan data, based on revenue calculations for 2023, the company is the largest AI marketing company in China, with a market share of 5.0%, and is the fastest-growing participant among the top five AI marketing companies in China, with a revenue growth rate of 38.9% from 2022 to 2023. In recent years, with the development of AI technology, marketing technology is moving towards the era of AI marketing. The current main technological feature is the use of big models, cross-platform big data, and professional AI algorithm models to empower and operate enhanced marketing solutions, services, or products such as MarRAG (Marketing Retrieval Augmented Generation) and Marketing AI Agent. According to Frost & Sullivan data, due to the rich and diverse business application scenes in the local market, China is leading the commercialization process of global marketing technology. As a leading AI marketing company, Dongxin Marketing Technology integrates cutting-edge AI technology into the entire marketing process, helping companies transition from traditional digital marketing to AI marketing, significantly improving marketing effectiveness and efficiency. In 2023, the company launched China's first big model marketing vertical insight approved by the Cyberspace Administration of China. Thanks to continuous technological accumulation, according to Frost & Sullivan data, as of September 30, 2024, the company's Dongxin Marketing big data database has accumulated over 217 billion marketing data entries, making it the largest database in the marketing industry in terms of data entry quantity. As of January 10, 2025, the company has 16 Chinese patents and patent applications in the field of AI and big models. According to Frost & Sullivan data, Dongxin Marketing Technology has launched the first full-stack AI marketing product matrix in China. The company's AI marketing products include Marketing Vertical Insights (the first marketing vertical big model approved by the Cyberspace Administration of China), Marketing Vertical Insights (a full process insight platform for smart marketing), Marketing Big Data (a marketing big data collection and analysis platform), Queqiao (an all-in-one intelligent delivery management platform), and Cloud Zhishu (a traffic e-commerce data aggregation platform). These AI marketing products are based on proprietary vertical AI capabilities (such as the Marketing AI Agent architecture and MarRAG), AI marketing smart base (such as the Marketing big model), and five major smart mid-platform independently developed software. With the support of these underlying technologies, these products can perform key tasks in the marketing process. These products are seamlessly applied to business operations to improve marketing ROI and efficiency, creating value for customers. Apart from empowering solutions, the company also directly provides AI marketing products to enterprises to meet their diverse marketing needs. The company's full-stack AI marketing products enable proprietary vertical AI capabilities to run through the entire marketing process, from initial market research, strategic insights, marketing planning, content creation, operational delivery, to continuous monitoring and real-time optimization analysis. Financially, for the nine months ended September 30, 2022, 2023, and 2024, Dongxin Marketing Technology's revenues were approximately RMB 1.524 billion, 2.118 billion, and 2.005 billion respectively; while during the same period, the profits for the year were approximately RMB 104 million, 28.499 million, and -42.388 million respectively.