Refugees flock to Tiktok and other apps like Little Red Book. Which other apps can catch this "torrential traffic"?

As the ban date for TikTok approaches in the US, it has led to a wave of internet "migration" for Xiaohongshu (RED). On January 13th, a large number of American netizens claiming to be "TikTok refugees" flooded into Xiaohongshu, propelling the app to the top of the download charts in the US Apple Inc. app store overnight. It's worth mentioning that a source close to Xiaohongshu revealed that the internal team at Xiaohongshu started working overtime from January 13th, optimizing features for foreign users. They are working hard to accommodate this surge in traffic. At the same time, teams related to compliance and safety are also working concurrently. Users may soon experience new features. According to reports, last year, the US Congress passed a forced divestment order for TikTok, requiring its parent company ByteDance to divest its US business before January 19th, otherwise TikTok will be completely banned in the US. As the deadline approaches, TikTok users are considering switching platforms to mitigate the risk of TikTok being banned. According to feedback from many overseas users, choosing Xiaohongshu is a protest against the ban on TikTok. Some overseas users have said, "The US government says they are banning TikTok because it's a Chinese app and user data needs to be protected. So we turn to RedNote, a Chinese-language app based in China." Many netizens even commented that "Xiaohongshu's international expansion seems to have been completed overnight." In fact, platforms like Facebook, Instagram, and YouTube Shorts have tried to imitate TikTok's short video format, but so far, no platform has truly replicated TikTok. Some opinions suggest that older social media giants like Facebook, Instagram, and X have well-established user circles, and their product forms have always focused on the "subscription" relationships between people, with AI not initially involved in social relationships and content distribution. In contrast, TikTok's traffic distribution mechanism, dominated by a unique AI algorithm, has not only disrupted the global tech industry but also carved out a place for itself among giants like Meta, allowing ordinary people to dream of becoming online celebrities and potentially changing their lives overnight in the cyber world. Some analysis suggests that, compared to traditional search engines like Baidu Inc. Sponsored ADR Class A and Alphabet Inc. Class C, the biggest difference in Xiaohongshu's search function lies in the fact that answers come from daily sharing by real users. Therefore, Xiaohongshu is able to provide answers to problems that occur in daily life, which is why it is attracting more and more young users. Other similar short video and sharing apps that have expanded overseas include: Vskit: Vskit is a short video social app launched by Transsion Holdings Co., Ltd. in partnership with Netease Inc., known as the "African version of TikTok," popular in the African market. Yalla: Yalla is a voice social app launched by Yalla Group, mainly operating in the Middle East and North Africa regions, focusing on voice chat rooms and small games. Snack Video: Snack Video is a short video social platform launched by Kwai in October 2019 in India and Southeast Asia, with a wide variety of music, effects, and filters for users to use in videos, popular in Asia, the Middle East, and North Africa. YoHo: YoHo is a voice social app launched by NEWBORNTOWN, focusing on the Middle East market, providing themed chat rooms and small games. ReelShort: ReelShort is operated by COL Group Co., Ltd., offering interactive voice content and focusing on short video sharing in China.