Ningbo Peacebird Fashion(603877.SH): Net profit for 2024 was 257 million yuan, a decrease of 39.06% year-on-year.

Ningbo Peacebird Fashion (603877.SH) has released its 2024 annual performance report announcement, with a total operating revenue of 6.831 billion yuan during the reporting period, a decrease of 12.34% year-on-year; a net profit attributable to the company's shareholders of 257 million yuan, a decrease of 39.06% year-on-year; a net profit attributable to the company's shareholders after deducting non-recurring gains and losses of 122 million yuan, a decrease of 57.85% year-on-year; and a basic earnings per share of 0.55 yuan. During the reporting period, the company's operating revenue was 6.831 billion yuan, a decrease of 12.34% year-on-year, mainly due to factors such as the continued closure of inefficient stores, product style transformation adjustments, and changes in external consumption environment, leading to a year-on-year decline in retail performance and thus a decrease in operating revenue. During the reporting period, the company achieved a net profit attributable to the parent company of 257 million yuan, a decrease of 39.06% year-on-year; and a non-recurring net profit of 122 million yuan, a decrease of 57.85% year-on-year, mainly due to the relatively large fixed costs such as rent for company-owned stores and employee salaries, as well as a significant decline in profits due to the decline in retail performance.