Zhangjiajie Tourism Group (000430.SZ) has signed a strategic cooperation framework agreement with Hunan TV & Broadcast Intermediary.

Zhangjiajie Tourism Group (000430.SZ) announced that the company has signed a "Strategic Cooperation Framework Agreement" with Hunan TV & Broadcast Intermediary Co., Ltd. (referred to as "Hunan TV & Broadcast Intermediary"). Both parties confirm their strategic cooperation to promote the strong alliance between the "number one stock in mountain and water tourism" and the "number one stock in Chinese media", two listed companies, to promote resource integration and sharing, strategic development complementarity, and achieve leapfrog development for both companies. They will work together to promote the innovative integration and development of the cultural tourism industry of Zhangjiajie Tourism Group and help Zhangjiajie Tourism Group become a world-class tourist destination. Both parties will integrate related industry chain resources, establish and deepen the industrial ecological chain, and carry out comprehensive strategic cooperation in various aspects such as tourism project development, smart tourism services, technology-enabled tourism, investment and operation management, cultural tourism, and diversified innovative tourism to form a coordinated development strategic layout. Both parties will leverage the advantages of the listed company platform and, at the appropriate timing, promote the acquisition and participation in the cultural tourism scenic spots and enterprises in Zhangjiajie Tourism Group through mergers and acquisitions, fund investment, and other means, jointly invest in and develop other high-quality cultural and tourism resources in Zhangjiajie Tourism Group market area, expand the tourism product industry chain, improve overall competitiveness, and achieve a win-win situation for both parties. Hunan TV & Broadcast Intermediary intends to actively participate in the company's reorganization and investment.