HK Stock Market Move | LAOPU GOLD (06181) afternoon increase expanded by over 11%, stock price continues to hit new highs, New Year's Day promotions trigger a queue frenzy.

LAOPU GOLD (06181) afternoon gains expanded by over 11%, reaching a high of 300 Hong Kong dollars, setting a new high since its listing. As of the time of writing, it has risen by 10.55%, at 297.6 Hong Kong dollars, with a turnover of 1.91 billion Hong Kong dollars, and a total market value once surpassing 50 billion Hong Kong dollars. On the news front, it was reported that during the New Year's Day holiday in 2025, many gold jewelry counters in Shanghai were crowded with people. Among them, the LAOPU GOLD store in Yu Garden, Shanghai, launched a "spend a thousand deduct a hundred" promotion, with unprecedented queues. According to reports, some consumers waited in line for 8 hours and made purchases exceeding 100,000 yuan. In addition, although the LAOPU GOLD store in Guangzhou did not offer the "spend a thousand deduct a hundred" discount, brand staff stated, "there are queues every day, from noon after lunch until the afternoon." Tianfeng Research Report pointed out that in the short term, the company's high-end channel positioning will drive high growth, while in the long term, its brand accumulation will determine its growth ceiling. The analysis by the bank shows that the excessive high growth achieved by LAOPU GOLD is reflected in: 1) "people": differentiated advantages in positioning, leading brand in high-end traditional gold. 2) "goods": enhanced craftsmanship and aesthetics, higher product premiums. 3) "scene": first-mover advantage, leading layout in high-end channels.