HK Stock Market Move | CHICMAX (02145) rose by over 4% recently and reached a strategic cooperation with MARKETINGFORCE. Han Shu's annual Douyin GMV exceeds 6.7 billion.

CHICMAX (02145) rose over 4%, as of press time, up 4.04% at HK$37.3, with a turnover of HK$103.061 million. On the news side, according to QYResearch data, the overall GMV of the Top 20 beauty brands on Douyin in 2024 was 49.614 billion yuan. Among them, the GMV of Han Shu brand on the Douyin platform in 2024 was 6.749 billion yuan, a year-on-year increase of over 100%, taking the first place in the 2024 Douyin beauty category with absolute advantages. Soochow research report pointed out that the gift-giving function shapes the consumer's mindset of "suitable for gifting" for the brand, and believes that beauty and other related industries are expected to benefit. It is recommended to pay attention to leading WeChat mini shops and upward-trending brands like CHICMAX. In addition, CHICMAX recently reached a strategic cooperation agreement with MARKETINGFORCE and held a strategic signing ceremony. In the future, the two sides will focus on the beauty industry and carry out comprehensive and in-depth cooperation in the areas of digital transformation and multi-brand development. MARKETINGFORCE will leverage its intelligent platform to help CHICMAX in user insights, private domain operations, customer service, and other key areas, to assist in the full-scale digital transformation from precise understanding of user needs to efficient execution of market strategies, further enhancing the influence and market competitiveness of CHICMAX's brands.