HK Stock Market Move | EAST BUY (01797) rose by over 6%. The company's app recently launched a gift-giving function, and the WeChat mini store is expected to bring new development opportunities.

EAST BUY (01797) rose by over 6%, reaching a 6.59% increase at the time of publication, with a price of 18.44 Hong Kong dollars and a trading volume of 1.13 billion Hong Kong dollars. On the news front, on January 7th, EAST BUY App officially launched a gift-giving function. It is reported that in addition to the "single gift package" mode for gifting to a single friend, EAST BUY App also offers the option of sending "multi-person gift packages" and "raffle gift packages." Previously, the EAST BUY WeChat store had already introduced the new "gift-giving" feature. Citibank believes that EAST BUY is in a favorable position to take full advantage of the increased demand for seasonal gifts during the Chinese New Year. Tianfeng pointed out that the WeChat mini store may bring new opportunities for the development of EAST BUY. Since the "Little Composition" incident involving EAST BUY, the bank believes that there have been significant changes in the company's business, logic, valuation, and expectations. During this period, EAST BUY has refined its self-operated products, enhanced its supply chain capabilities, and improved its online advertising strategy. Despite the operational transition in the background of traffic switching, EAST BUY remains an excellent product technology and culture company.