Hong Kong stock concept tracking | Multiple films released during the Spring Festival. Institutions are paying short-term attention to the performance of the 2025 Spring Festival box office (including concept stocks).

date
09/01/2025
avatar
GMT Eight
In the lineup of the 2025 Spring Festival films, the series films "Detective Tang 1900", "Operation Jiaolong", and "Boonie Bears: Reboot" have all been released multiple times during the Spring Festival. "Detective Chinatown 2" and "Detective Chinatown 3" both landed in the Spring Festival lineup in 2018 and 2021, with box office earnings of 3.397 billion yuan and 4.523 billion yuan respectively. "Detective Chinatown 3" even broke 1 billion yuan on its first day. "Operation Jiaolong", released during the Spring Festival of 2018, belongs to the Bona Film Group's "Operation" series, with a box office earning of 3.652 billion yuan. The "Boonie Bears" series, as a regular in the Spring Festival lineup for animated films, broke 2 billion yuan for the first time with its previous film released in 2024. The Central China research report points out the short-term focus on the performance of the 2025 Spring Festival lineup. Considering that the Spring Festival is one of the most important periods of the year, it can release a large amount of box office energy in a relatively short period of time, attracting many high-quality domestic films to be scheduled for the Spring Festival. The overall quality of films in this period is also at a higher level throughout the year. Coupled with various movie-watching subsidies covering the Spring Festival period in many places, it helps to further stimulate the flow of audiences into cinemas and unleash the potential of film consumption. If the box office performance during the Spring Festival exceeds expectations, it is expected to drive the performance repair and valuation recovery of the film and television sector. Guotai Junan's research report states that the lineup of the 2025 Spring Festival films is strong, with sequels of high reputation and box office as the main focus, and is expected to set a new historical box office record. The past Spring Festival has shown that it can accommodate 2 films earning above 4 billion yuan, but as the competition landscape in the past was not as concentrated as in 2025 with major films, there may ultimately be 3-4 films earning over 3 billion yuan, and the six films already scheduled have the potential to challenge box office earnings of over 2 billion yuan. HK-listed companies related to the film industry chain: MAOYAN ENT (01896), ALI PICTURES (01060), IMAX China (01970), STAR CM (06698), CHINA RUYI (00136), LINMON MEDIA (09857), CHINA LIT (00772), HUANXI MEDIA (01003), etc.

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