Intel Corporation (INTC.US) is actively expanding into the automotive sector, and made a big splash at CES by introducing its ACU and vehicle technology platform.

The veteran chip manufacturer Intel Corporation (INTC.US) unveiled a significantly expanded product portfolio and new partnerships at the 2025 Consumer Electronics Show (CES) in order to accelerate global automotive manufacturers' transition to electrification and "software-defined vehicles". Intel Corporation is now offering a comprehensive set of exclusive technology platforms for the automotive industry, including high-performance computing, next-generation automotive-grade GPUs, artificial intelligence technology with AI software, power management, and regional controller solutions. To support this latest technology platform, Intel Corporation introduced the Adaptive Control Unit (ACU), designed specifically for electric vehicle (EV) powertrain systems and regional controller applications. The ACU is tailored for electric vehicles and can adapt to rapidly changing demands, including efficient powertrain control, precise battery management, autonomous driving features, and vehicle energy optimization. It is a key component of Intel Corporation's automotive hardware and software integrated strategy. By combining Intel Corporation's hardware strengths with software solutions, the company will be able to position itself more competitively in the field of intelligent edge systems for electric vehicles. Intel Corporation will compete with strong rivals in the automotive chip sector such as NXP Semiconductors NV, STMicroelectronics NV ADR RegS, NVIDIA Corporation, and Qualcomm to provide more integrated, intelligent software and hardware solutions for vehicles. Collaboration with Amazon.com, Inc.'s cloud computing platform, AWS, is another important move for Intel Corporation in the automotive sector. Through AWS's virtual design environment, Intel Corporation provides automotive manufacturers with an efficient, flexible cloud platform for developing, simulating, and testing vehicle systems and applications. This virtual design environment allows automotive engineers to conduct virtual performance tests of vehicles without relying on physical hardware, thereby accelerating the software development and verification process. By combining cloud computing and virtualization technologies, Intel Corporation and AWS not only improve development efficiency but also provide automotive manufacturers with the ability to collaborate across regions and departments. Transitioning from a mere PC chip supplier to a provider of integrated automotive software and hardware ecosystems, Intel Corporation, which has recently experienced a significant decline in performance and faced operational challenges, is striving to break through the "darkest moment". Through the release of a series of products and solutions showcased at CES 2025, Intel Corporation is demonstrating to global investors its ambitious goals in the automotive industry's integrated software and hardware ecosystem to boost investor optimism. At CES 2025, Intel Corporation showcased not only its ambition to become a hardware supplier for electric and smart vehicles (such as automotive-grade central processors, GPU-level accelerators, control units, etc.) but also its efforts to provide a more complete software and hardware integrated Intel Corporation ecosystem solution through its AI technology, virtual design platform, and close collaboration with partners like AWS, actively promoting the automotive industry's development towards intelligence, software-defined vehicles, and cloud-based virtual collaboration.