The next stop of technological evolution? Beijing Roborock Technology (688169.SH) prepares for CES 2025 with new products.
06/01/2025
GMT Eight
As the 2025 Consumer Electronics Show (CES) in the United States approaches, major technology companies are gearing up. The CES 2025 exhibition will be held in Las Vegas, USA from January 7th to 10th, attracting top global brands to participate.
It is reported that this year's exhibition will have more than 3,300 companies from 50 countries/regions participating, including household appliance companies such as Hisense, TCL, and Beijing Roborock Technology (688169.SH). The products will cover AI, electric travel, smart homes, VR/AR, and many other fields. Beijing Roborock Technology (Roborock) has attracted industry attention ahead of the exhibition, with information from overseas social media Reddit indicating that Beijing Roborock Technology will launch a new flagship product - the Saros Z70 at this year's CES 2025 exhibition. As a leader in the global sweeping Siasun Robot&Automation industry, Beijing Roborock Technology's new move heralds a new wave of upgrades in smart home technology.
Breaking through the two-dimensional: the "cross-dimensional" upgrade of sweeping Siasun Robot&Automation
It is reported that this year's CES 2025 covers multiple cutting-edge fields such as artificial intelligence (AI), electric travel, smart homes, and VR/AR. Especially in the smart home sector, the deep integration of automation equipment and artificial intelligence technology has become the core trend of market attention. Various tech companies set to participate have all hinted at launching new smart home products at the exhibition, showcasing the application of various cutting-edge technologies in home scenarios.
Beijing Roborock Technology, as a global leader in the sweeping Siasun Robot&Automation field, has been focusing on technological breakthroughs and product innovation for many years. Their participation in this year's exhibition is bound to have a significant impact on the future development of the industry. According to Reddit information, the new Saros Z70 product from Beijing Roborock Technology will introduce revolutionary technology, marking a comprehensive evolution of sweeping Siasun Robot&Automation products from traditional "two-dimensional cleaning" to "three-dimensional operation". Industry experts estimate that this technological upgrade will not only allow the sweeping robot to break through the limitations of floor cleaning but also open up more application scenarios in the home environment. While specific features and technical details have not been fully disclosed, this change in product form has become a focal point of industry and user attention.
Guotai Junan Securities also stated that there is a catfish effect in the industry, and more players will follow suit. Beijing Roborock Technology's new product marks the entry of sweeping Siasun Robot&Automation products into the application of a three-dimensional space from two dimensions, also connecting them more closely with artificial intelligence as a smart home assistant. It is expected that more players will join in the future. On one hand, the launch of new iterations by Beijing Roborock Technology will further promote the industry towards more intelligent product forms, and on the other hand, various manufacturers in the industry will also conduct more attempts around product cost reduction to accelerate the mass production of products.
New trends in smart homes: catalyst for industry innovation
Looking at the development of sweeping Siasun Robot&Automation, products have evolved from initially random cleaning to planned cleaning, and then to the era of full automation with the introduction of base stations. In 1996, Electrolux launched the first sweeping Siasun Robot&Automation, laying the foundation for the industry. In 2004, iRobot introduced cleaning planning to enhance intelligence, launching the Roomba 980 in 2015, marking a revolutionary breakthrough in performance. By 2016, Beijing Roborock Technology used LDS technology to lower the consumer threshold, enabling sweeping Siasun Robot&Automation to make a qualitative leap, truly entering the era of intelligence and achieving substantial popularization of sweeping Siasun Robot&Automation. Starting in 2019, Beijing Roborock Technology has led the industry into the era of base stations, achieving convenient functions such as self-cleaning and self-dust collection, gradually moving towards a smart life that frees hands. The new product release from Beijing Roborock Technology at CES 2025 will further raise the industry's technological threshold and bring consumers a more intelligent and efficient home service experience.
Official information for CES 2025 shows that the deep integration of artificial intelligence and smart hardware is an important theme, with many companies showcasing smarter and more convenient home solutions.
It is not difficult to imagine that the innovation Beijing Roborock Technology is about to bring is not just a simple product upgrade, but a leading attempt at a crucial point in the industry's development. In recent years, competition in the smart home market has become increasingly fierce, with major brands stepping up their technology research and development to drive product iteration.
It is worth noting that as technology advances and consumer demands diversify, the future sweeping Siasun Robot&Automation will gradually transform into an important node in the smart home ecosystem. More intelligent devices with higher-dimensional interaction capabilities will gradually integrate into home scenarios, providing users with life experiences beyond expectations. Judging from the product trends introduced by major companies at this year's CES, it is not difficult to predict that 2025 will be a key year for the "cross-dimensional evolution" of smart home technology.