Nine number, Lumiflex, Stone, and Lexin all came! Science and technology innovation board companies collectively debut to showcase these "big moves" | CES 2025 Preview.

The 2025 Consumer Electronics Show (CES) in Las Vegas, USA will be held at the Las Vegas Convention Center from January 7th to January 10th, 2025, local time. CES, as a global event in the consumer electronics industry, has become an important stop for domestic manufacturers to deepen their global presence in recent years. It is estimated that the exhibition area of the 2025 CES will be 180,000 square meters, with an expected 138,000 attendees and 3,680 participating companies. According to the list of exhibitors on the CES official website, nearly 1,500 Chinese (including Hong Kong and Taiwan) companies are participating this year, accounting for over 30% of the total number of exhibitors. Leading Chinese technology companies have been shining stars at previous CES exhibitions. During CES 2025, companies listed on the Science and Technology Innovation Board such as Appotronics Corporation, Ninebot, Beijing Roborock Technology, and Espressif Systems will showcase their new products or solutions. Companies from the Science and Technology Innovation Board are driving innovation in industries such as grass cutting, home projection, and cleaning. Ninebot, which has been participating in CES since 2014, is bringing about 20 products to CES 2025, including various electric scooters, a GoKart Pro, two Ebike products, three smart lawnmowers, and off-road vehicles. Ninebot will also introduce industry-competitive products such as upgraded third-generation electric scooters and the new flagship smart lawnmower, the Segway Navimow X3, at CES 2025. Apart from these new products, Ninebot's off-road electric motorcycle that will participate in the 2025 Dakar Rally will also be showcased at CES. Beijing Roborock Technology, known for its innovation and strong performance in the consumer market, has attracted significant attention at recent CES exhibitions. According to the Vice President of Beijing Roborock Technology, Yu Xin, the company's focus at CES this year is on showcasing innovative core optical components for the automotive sector, as well as new projection products and solutions for the consumer market. At CES 2025, Beijing Roborock Technology will present the ALPD 5.0 Pro solution in collaboration with customers in the consumer electronics sector. Additionally, the company will unveil a groundbreaking projection product that aims to revolutionize the industry's perception of product form. Furthermore, Beijing Roborock Technology will announce new collaborations in the HUD field with overseas companies at CES 2025. Yu Xin emphasized the company's commitment to providing high-quality products and solutions tailored to international markets through efficient international collaboration. Beijing Roborock Technology has been a regular participant at CES in previous years, and its presence at the 2024 exhibition was well-received.At the exhibition, Beijing Roborock Technology brought 3 categories and 8 products, all of which are global market debuts, including its annual flagship new product S8 MaxV Ultra and S8 Max Ultra.The "Science and Technology Innovation Board Daily" learned that Beijing Roborock Technology also plans to participate in this year's CES exhibition. Beijing Roborock Technology recently released a teaser for its new product, the G30 Space (Saros Z70 internationally), which will be globally launched on January 8th. It is expected that this new product will make its debut at CES 2025. According to reports, Beijing Roborock Technology's G30 Space is a new iteration and upgrade of traditional floor-cleaning Siasun Robot & Automation products, featuring an industry-first five-axis folding bionic mechanical arm that can detect and pick up debris according to algorithms, and return to clean missed areas in subsequent cleaning sessions. According to analyst Cai Wenjuan's team at Guotai Junan, the Saros Z70 represents a new direction for floor-cleaning products by integrating mechanical arms from two-dimensional to three-dimensional, closer integration with artificial intelligence as a smart home assistant. It is expected that more players will introduce new iterations to push the industry towards smarter product forms. Espressif Systems, a company specializing in IoT and embedded chip technology listed on the Science and Technology Innovation Board, will also showcase multiple chips and innovative solutions at CES 2025. Espressif Systems has previewed that they will focus on displaying their latest achievements in key areas such as artificial intelligence (AI), smart home, low-power solutions, and wireless communication, including products such as ESP32-P4, ESP32-C5, as well as their low-power solutions and Matter solutions. Among them, the ESP32-P4 marks Espressif Systems' entry into the multimedia market, breaking away from the traditional "communication + IoT" market, and becoming the company's first non-Wi-Fi or Bluetooth SoC targeted at multimedia applications. The ESP32-P4 is powered by Espressif's self-developed high-performance dual-core RISC-V processor, equipped with AI instruction extensions, advanced memory subsystems, and integrated high-speed peripherals to meet the higher demands of next-generation embedded applications for HMI support, edge computing capabilities, and IO connection features. Seizing the opportunity of CES to accelerate global market layout Overseas markets have become an important source of revenue and growth for many companies listed on the Science and Technology Innovation Board. CES, as the world's largest and highest-level consumer electronics and technology event with the widest influence, serves as a crucial opportunity for many tech companies to enter the global market and lead the forefront of tech consumption. In recent years, Appotronics Corporation has viewed technology and core components going global as one of their most crucial development strategies. The company has set up an overseas business team, focusing on industries like automotive optics, cinema, household essentials, and professional displays, executing their global strategy through various forms such as establishing a presence in local markets, engaging in exhibitions, online promotions, and customizing services for clients. Appotronics Corporation Vice President Yu Xin told the "Science and Technology Innovation Board Daily" that from the perspective of their automotive business, the company aims to build an open automotive business framework and application ecosystem, exploring innovative applications of automotive laser display and lighting technologies in collaboration with customers and partners to expand their ecosystem. Yu added, "At the goal level, Appotronics Corporation aims to break away from traditional R&D models, moving beyond preset usage scenarios, and viewing their core components as flexible platforms to establish closer cooperation with customers' R&D teams." "By delving deeper into the functional optimizations and additions brought about by the electrification and AI intelligence upgrades of existing automotive structures, lighting and display functions, and leveraging Appotronics Corporation's supply chain capabilities, we aim to reduce costs and increase efficiency for our automotive customers, enhancing their market competitiveness and providing users with a better driving experience," Yu said. During CES this time, in addition to participating in the exhibition, Yu mentioned that the company has already scheduled meetings with European and American clients before the event. "After the exhibition until the Spring Festival, we have arranged a dense itinerary to visit local partners and potential customers in the United States, showcasing prototypes and innovative solutions in person, engaging in face-to-face discussions with their R&D teams to actively prepare for possible future collaborations." By the first half of 2024, approximately 42% of Ninebot's overseas business had been completed. Ninebot told the "Science and Technology Innovation Board Daily" that CES has become an important platform for them to understand the global market and interact with global users. "By participating in CES, we hope to gain a deeper understanding and engagement with the international market, providing impetus for our global operations." From making a name for themselves at CES a decade ago to becoming a global leader in the short-distance transportation industry, CES has witnessed Ninebot's development over the years. Ninebot stated that in 2025, the company will continue to increase its investment in localized operations globally, enhance its capabilities and efficiency in serving local users, expand sales channels, strengthen the brand awareness and reputation of Ninebot in global markets, and optimize global resource allocation. "Through this edition of CES, we aim to further showcase Ninebot's leading position in the global short-distance transportation and Siasun Robot & Automation services field, and hope to bring more advanced short-distance travel and Siasun Robot & Automation products to global users as CES provides an opportunity." Shenzhen Kaifa Technology industry analyst Guo Junli told the "Science and Technology Innovation Board Daily" in an interview that Chinese tech companies are still very eager to participate in CES. "CES serves as a compass for global tech trends, and Chinese companies hope to capture the latest industry developments worldwide as soon as possibleTechnological trends and consumer demands.Guo Junli said that CES is an excellent stage for Chinese technology companies to showcase their international strength, enhance brand awareness, credibility, as well as an excellent opportunity for global channel negotiations and layout. At the same time, CES can also help Chinese companies to demonstrate their independent innovation and differentiated competitive strength, showcasing original technology and product iteration achievements at CES to establish a differentiated competitive advantage in the global market. This article is reprinted from Caixin, GMTEight Editor: Chen Wenfang.