HK Stock Market Move | WEIMOB INC (02013) rose more than 4%, WeChat gift-giving expands test scope, the company is expected to benefit from the improvement of the WeChat e-commerce ecosystem.

WEIMOB INC (02013) surged by more than 4%, reaching 4.26% as of the time of writing, at 3.18 Hong Kong dollars, with a trading volume of 688 million Hong Kong dollars. On the news front, WeChat's gift-giving function is gradually expanding its testing range, while WeChat Stores have launched a private domain incentive program. Guoyuan International pointed out that as one of Tencent's important ecological partners, Weimob's product, the Weimob mini program, will be integrated into the WeChat Store ecology, supporting the continuous enrichment of the WeChat e-commerce ecology. By using the WeChat Store gift-giving function, brand merchants can create more creative and interactive marketing activities, helping merchants attract more users to make purchases and give gifts, thereby enhancing brand awareness and sales. This will further enrich Weimob's marketing service scenarios, enhance its competitiveness in the digital marketing field, and also have the opportunity to participate in sharing profits from cooperative merchant GMV through its own technological advantages and precise marketing experience, enhancing the level of business commercialization. The bank believes that Weimob will complete the integration with WeChat Stores in the first half of 2025. In the future, as the WeChat e-commerce ecosystem improves, SaaS and operation service providers for WeChat e-commerce will enjoy the dividends of exploding demand. As a service provider with a first-mover advantage in the WeChat ecosystem, Weimob is expected to open up the ceiling for SaaS business growth as users develop habits in the WeChat e-commerce ecosystem and B-end merchants continue to join the WeChat ecosystem. At the same time, by providing precise marketing services to increase merchant GMV levels, the company will create greater commercial value.