HK Stock Market Move | MAOYAN ENT (01896) drops more than 5% with box office hits ten-year low on Christmas Eve, institutions optimistic about the performance of the Spring Festival at the box office.

Maoyan Entertainment (01896) fell more than 5%, as of the time of writing, it dropped by 5.32% to HK$8.19, with a turnover of HK$33.09 million. According to the Caixin report, Maoyan's professional version data showed that the two-day Christmas box office (December 24-25) was only 77.24 million yuan, including pre-sales. On Christmas Eve (December 24), the single-day box office was 38.46 million yuan, the lowest point in nearly ten years. Guosheng Securities pointed out that in 2024, the industry lacks top supply and the overall box office performance is weak. In 2025, there are diverse types of reserve films, including six popular IP sequels and classic adaptations of well-known works such as "Operation Red Sea," "Fengshen Part 2: The War of Western Qi," "Ne Zha: The Devil Child Causes Chaos in the Sea," and "Detective Chinatown 1900" released during the Spring Festival period. It is expected that there will be key films such as "731" and "Young Heroes" released later. In terms of imported films, "Captain America 4," "Mission: Impossible 8," and "Avatar 3" have been scheduled for release in North America, and the pace of imports is expected to accelerate. With strong expectations for the recovery of quality supply, the outlook for the Spring Festival box office and subsequent box office performance is optimistic.