HK Stock Market Move | WEIMOB INC (02013) opens over 4% higher, WeChat Mini Program becoming an important closed loop in WeChat e-commerce ecosystem, the company is expected to benefit first.

The concept of WeChat mini program store remains active, with WEIMOB INC (02013) opening up over 4%, accumulating more than double the growth in the past four trading days. As of the time of writing, it has increased by 4.62%, reaching 3.4 Hong Kong dollars, with a trading volume of 69.3464 million Hong Kong dollars. Open Source Securities released a research report stating that WEIMOB INC was the first to integrate mini programs into the WeChat mini store. In the future, with the improvement of the WeChat e-commerce ecosystem, Weimob, as a leading service provider under Tencent, is expected to benefit first. The firm maintained its revenue forecast for the company at 18.1/21.1/23.9 billion yuan for 2024-2026. The company actively shrinks its small and medium-sized customer business while the gross revenue of advertising business continues to grow. As a leading service provider under Tencent, it is expected to benefit first as the WeChat trading ecosystem gradually improves. HAITONG INT'L pointed out that e-commerce SaaS (Software as a Service) and AI technology have rich application scenarios and growth potential. E-commerce SaaS can serve the entire business scenario and chain of e-commerce, including product and store management, customer service, data application, and marketing, meeting the diverse needs of merchants and helping them achieve their goal of digital operations. The firm believes that WeChat mini program store has become an important closed loop in the WeChat e-commerce ecosystem, carrying Tencent's e-commerce strategy. In the future, digitalization and intelligence in e-commerce operations will be more important, with great potential for SaaS+AI in the areas of refined brand operations, customer insights, and content marketing, and recommends paying attention to WEIMOB INC and others.