Tongcheng Travel (00780) releases the 2024 Beijing Tourism Consumption Report: Beijing remains the top destination for inbound tourism in 2024.

On December 26th, TONGCHENGTRAVEL (00780) released the "2024 Beijing Tourism Consumption Report" (referred to as the "Report" below), summarizing the characteristics and highlights of tourism consumption in Beijing in 2024 based on big data and open source data analysis on the TONGCHENGTRAVEL platform. The Report shows that in 2024, the Beijing tourism market presented a flourishing scene driven by both domestic and inbound tourism. While there was a record high number of domestic tourists, there was also a significant growth in the number of inbound tourists. In terms of tourist sources, there was significant synergy in the Beijing-Tianjin-Hebei region in 2024, with Beijing being both the preferred destination for residents of Tianjin and Hebei, as well as the core source market for short trips for both regions. For inbound tourism, Beijing remained the top destination in 2024, with China's Hong Kong region being the leading source of inbound tourists. Data from the TONGCHENGTRAVEL platform in 2024 showed that "cultural heritage" remained the foundation of tourism consumption in Beijing, with the "Beijing Central Axis" becoming a must-visit landmark for both domestic and foreign tourists. In terms of overnight visitors, Beijing ranked first among the top ten popular destinations in the country in terms of average accommodation nights per visitor. Nearly 25% of the accommodation flow was in the Chaoyang District. The overall consumption hotspots for Beijing's "micro-vacations" in 2024 continued to rise, with high energy in new cultural and tourism consumption in the Chaoyang District. The tourism market in the Beijing-Tianjin-Hebei region is "two-way", with Hebei being the top core source market in 2024. The analysis based on TONGCHENGTRAVEL's big data on transportation in 2024 showed that the source of external visitors to Beijing was relatively concentrated in the North China region. According to annual passenger flow statistics, Hebei, Tianjin, and Shandong ranked 1st to 3rd respectively. The long-haul tourist sources were mainly concentrated in the Jiangsu-Zhejiang-Shanghai area, the Chongqing-Sichuan area, and the Northeast region. Meanwhile, Tianjin and Hebei were the top choices for weekend and short trips for Beijing residents. In terms of frequency of travel, visitors who traveled to Beijing more than twice a year mainly came from Hebei, Tianjin, and Shandong, with weekend leisure vacations being the main type of travel. Visitors from other areas mainly engaged in long-haul trips of more than 3 days, with travel times mainly concentrated during the summer (July, August), the National Day holiday, and the Labor Day holiday. Beijing remained the top destination for inbound tourism in 2024, with Hong Kong as the leading source. One of the highlights of tourism consumption in Beijing in 2024 was the explosive rebound in inbound tourism. Data from the Beijing Municipal Cultural and Tourism Bureau showed that from January to October 2024, Beijing received a total of 3.17 million inbound tourists, an increase of 198.8% year-on-year. According to international flight booking data from the TONGCHENGTRAVEL platform, Beijing ranked first among the popular inbound tourism destinations in China in 2024. The top ten source markets for inbound tourism in Beijing in 2024 were China's Hong Kong, the United States, Russia, China's Taiwan, Germany, Japan, Malaysia, Singapore, South Korea, and the United Kingdom. In 2024, Beijing targeted the interests and preferences of the core group of inbound tourists, accelerating the iteration of inbound tourism products around themes such as "capital, ancient charm, new look, culture, ecology, dual Olympic city, city sub-center, Beijing Central Axis". At the same time, efforts were intensified in optimizing services for inbound tourists in accommodation, shopping, payment, and travel booking scenes, garnering more praise from inbound tourists for Beijing's tourism. In 2024, Beijing's cultural tourism consumption was the highest in terms of cultural heritage, with the "Beijing Central Axis" becoming a must-visit landmark for both domestic and foreign tourists. The Report data shows that in 2024, the heat of cultural tourism consumption in Beijing continued to lead the nation. Landmark cultural sites such as the Forbidden City and the Great Wall had higher popularity, while theme parks, natural scenery, and botanical gardens with a "main-guest sharing" attribute maintained high popularity throughout the year. Data from the TONGCHENGTRAVEL platform showed that the most popular online bookable attractions in the Beijing area in 2024 were Beijing Universal Resort, Badachu Park, Badaling Great Wall, Qinglonghu Park, and the Summer Palace. In terms of structure, theme parks, botanical gardens, and parks with a "main-guest sharing" attribute were among the top-ranked cultural and tourism facilities with high online booking popularity. The data from the TONGCHENGTRAVEL platform in 2024 showed that after Beijing successfully applied for World Heritage status, the attention to the "Beijing Central Axis" quickly increased, becoming the biggest "IP" for Beijing tourism. Landmarks such as Tiananmen Square, the Forbidden City, the Bell and Drum Tower, and the Temple of Heaven had become must-visit attractions in Beijing for both domestic and foreign tourists. In 2024, Beijing ranked first in terms of average accommodation nights per overnight visitor among popular tourist cities, with over 20% of tourists staying in the Chaoyang District. The rich cultural and tourism resources in Beijing attracted more long-haul travelers, and the vibrant nightlife activities brought considerable traffic to various types of local accommodation facilities. Additionally, as the foundation of the hotel industry, the demand for business travel accommodations in Beijing also maintained strong growth momentum in 2024. Data from the TONGCHENGTRAVEL platform showed that the flow of various types of accommodation facilities in Beijing increased by nearly 20% year-on-year in 2024, with an average consumption of 1.33 nights per visitor, ranking first among the top ten popular destinations in the country.In popular locations, Tiananmen Square, Guomao area, Sanlitun area, Wangfujing Group area, and Beijing South Station area are relatively high-traffic areas for accommodation throughout the year, especially hotels near subway stations are most popular.Hotel and non-standard accommodation facilities in Beijing are mainly concentrated in the Chaoyang District. In 2024, the accommodation flow in Chaoyang District accounted for a record high percentage of the total accommodation flow in the city. Data from TONGCHENGTRAVEL platform shows that in 2024, the accommodation flow in Chaoyang District accounted for 24.8% of the total accommodation flow in Beijing, with a higher year-on-year growth rate than the city average, further consolidating the tourism consumption pattern of "travel in Beijing, stay in Chaoyang". In addition, the hotel and guesthouse facilities in Mentougou District, Daxing District, Haidian District, and Tongzhou District saw a significant increase in guest flow, with new hotels, large theme parks, and other high-quality cultural tourism products driving the rapid growth of accommodation flow in these areas. In 2024, "micro vacations" in Beijing are thriving, with Chaoyang District full of new vitality in cultural tourism consumption. As a "new species" in the Beijing tourism and vacation market, "micro vacations" presented a booming scene of supply and demand in 2024. Data from TONGCHENGTRAVEL platform shows that trendy culture, cultural heritage, rural courtyards, and sports tourism were among the popular themes for "micro vacations" for both Beijing residents and tourists in 2024. Popular routes include Liangma River International Waterfront Tour, Shijingshan- Shougang Extreme Park, Mentougou rural tours, Tongzhou Grand Canal cultural tourism belt, Sanlitun Taikoo Li night tour, Mutianyu Great Wall- Hongluo Temple- Yanqi Lake- Huanghuacheng Water Great Wall, Jinhai Lake camping sightseeing line, Miyun waterfront ancient town tour, Yanqing ancient sports tour (Yanqing Olympic Park, Badaling Great Wall), Chaoyang Jinzhan rural vacation sightseeing belt, among others. In terms of regional distribution, Chaoyang District has abundant resources for micro vacations, with a strong demand and supply for new cultural tourism consumption, bringing together trendy culture, art performances, museums, sports culture, and other new cultural tourism resources, becoming a must-visit destination for young tourists in Beijing. The active innovation in cultural tourism and thriving new cultural tourism consumption inject strong momentum into the local service industry.